A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety
A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety
MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYBUI THANH KHOAA STUDY ON THE PERCEPTION OF MENTAL BENEFITS, HEDONIC VALUE, AND ONUN A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety NE TRUST IMPACT ON ELECTRONIC LOYALTY: A VIEW OF CUSTOMER'S ANXIETYMajor : Business Administration Major Code: 62 34 01 02SUMMARY OF BUSINESS ADMINISTRATION DOCTORAL DISSERTATIONSUPERVISOR: Assoc Prof. NGUYEN MINH HA Ph.D.Ho Chi Minh City, 2020The work was complete al::HO CHI MINH CITY OPEN UNIVERSI A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety TYScientific instructors: Assoc. Prof. NGI’YEN MINH HA, Ph.D.Reviewers 1: Lc Tan Nghiem, Ph.D.Reviewers 2: Nguyen Van Thang Long. Ph.D.Reviewers 3: VaA study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety
n Thi Hong Loan. Ph.D.The dissertation will be defended in front of the Dissertation Evaluation Council at: HO CHIMINH CITY OPEN UNIVERSITYIn 9:00 AM.MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYBUI THANH KHOAA STUDY ON THE PERCEPTION OF MENTAL BENEFITS, HEDONIC VALUE, AND ONUN A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety m's e-commerce market is growing at a breakneck pace, especially since 2013. This development brings many benefits to businesses but it also creates fierce competition to retain old customers. As people's lives become more and more upgraded, the values of benefits that they desire also change. The a A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety spect of mental benefits is increasingly concerned and appreciated by customers about their behavior. However, the relationship between internal motivA study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety
ations such as mental benefits, tnist, perceived hedonic value, anxiety, and customer loyalty behavior is not paying much attention, especially for neMINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYBUI THANH KHOAA STUDY ON THE PERCEPTION OF MENTAL BENEFITS, HEDONIC VALUE, AND ONUN A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety in the context of online shopping in Vietnam, and to study the effects of anxiety on the relationship between perceived mental benefits, online trust, perceived hedonic value, and electronic loyalty. To achieve the set goals, the study used qualitative and quantitative research methods. In particul A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety ar, qualitative research is used to develop a scale and scale adjustment. Moreover, quantitative research is aimed at testing scales and testing reseaA study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety
rch hypotheses.The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam marMINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYBUI THANH KHOAA STUDY ON THE PERCEPTION OF MENTAL BENEFITS, HEDONIC VALUE, AND ONUN A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety e Association, including four major cities (Hanoi. Hai Phong. Da Nang, and Ho Chi Minh City) and Binh Duong Province. The research results show that (1) electronic loyalty in the context of Vietnam consists of 3 components, namely, preference, interaction, and the personal information disclosure; (2 A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety ) a perceived mental benefit of 4 components, including, perceived shopping enjoyment, perceived social interaction, perceived discreet shopping, andA study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety
perceived control; (3) There is a positive relationship between perceived mental benefits, online trust, perceived hedonic value, and electronic loyalMINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYBUI THANH KHOAA STUDY ON THE PERCEPTION OF MENTAL BENEFITS, HEDONIC VALUE, AND ONUN A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety ctically to e-commerce businesses in the Vietnam market through suggestions to help businesses improve customer loyalty.iiTABLE OF CONTENTABSTRACT......................................................iiTABLE OF CONTENT..............................................hiLIST OF TABLE..................... A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety ............................ivLIST OF FIGURE................................................ivCHAPTER 1. INTRODUCTION.................................A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty a view of customer’s anxiety
.......11.1.THE RESEARCH PROBLEM....................................11.2.RESEARCH OBJECTIVE......................................21.3.RESEARCH OBJECT MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYBUI THANH KHOAA STUDY ON THE PERCEPTION OF MENTAL BENEFITS, HEDONIC VALUE, AND ONUNMINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYBUI THANH KHOAA STUDY ON THE PERCEPTION OF MENTAL BENEFITS, HEDONIC VALUE, AND ONUNGọi ngay
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