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Developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

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Nội dung chi tiết: Developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

Developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS-H s B-i>viiBv«r iwntrxriDo Thu HangDEVELOPING DISTRIBUTION c CHANNELS FOR \TET TINH ANHJOINT sTOC

Developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys C K COMPANY TO BOOST HIE SALES OF THEIMPORTED LEGO TOYSMajor: Business Administration(’ode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSupervisor

: Dr. Nguyen Thi Phi NgaHanoi - 2011TABLE OF CONTENTSACKNOWLEDGEMENT................................................iABSTRACT......................... Developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

.............................iiTÓMTẢT........................................................ivTABLE OE CONTENTS......................................

Developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

.......viLIST OF ABBREVIATIONS.........................................ixLIST or TABLES, FIGURES AND PICTURES...........................XINTRODUCTION.

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS-H s B-i>viiBv«r iwntrxriDo Thu HangDEVELOPING DISTRIBUTION c CHANNELS FOR \TET TINH ANHJOINT sTOC

Developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys ........................13Objectives of the Thesis....................................34Scope of the Thesis.........................................45

Research questions..........................................46Research Methodology........................................47Expected Results.......... Developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

..................................48Structure of the Study......................................5✓CHAPTER 1: GENERAL THEORETICAL BACKGROUND...........

Developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

...........61.1.Definition of distribution channels and their functions.61.1.1. Definition of distribution channels...............61.1.2.Functions of

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS-H s B-i>viiBv«r iwntrxriDo Thu HangDEVELOPING DISTRIBUTION c CHANNELS FOR \TET TINH ANHJOINT sTOC

Developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys .....191.2.2.Basic elements of a distribution channel...........20

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS-H s B-i>viiBv«r iwntrxriDo Thu HangDEVELOPING DISTRIBUTION c CHANNELS FOR \TET TINH ANHJOINT sTOC

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