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The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

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Nội dung chi tiết: The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

iUTSUNIVERSITY OF TECHNOLOGY SYDNEYTHE EFFECTS OF CROSS-FUNCTIONAL INTEGRATION MECHANISMS AM) CUSTOMER CHARACTERISTICS ON THE OUTCOMES OF NEW PRODUCT

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects DEVELOPMENT PROJECTSVi TranA thesis submitted to the University of Technology Sydney in fulfilment of the requirements for the degree of Doctor of Ph

ilosophy. Marketing2017GER TH K ATE OF ORIGINAL AUTHORSHIP1 certify that the work ill this thesis has not previously been submitted for a degree nor h The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

as it been submitted as part of requirements for a degree except as hilly acknowledged within the text.1 also certify that the thesis has been written

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

by me. Any help that 1 have received in my research work and the preparation of the thesis itself has been acknowledged. Tn addition. I certify that

iUTSUNIVERSITY OF TECHNOLOGY SYDNEYTHE EFFECTS OF CROSS-FUNCTIONAL INTEGRATION MECHANISMS AM) CUSTOMER CHARACTERISTICS ON THE OUTCOMES OF NEW PRODUCT

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects nt Research Training Program Scholarship.iiACKNOWLEDGEMENTSThis thesis could not have been completed without the help and support of many individuals

and organizations, and this is an opportunity for me to give my thanks to them.Firstly, I would like to express my deepest gratitude to my supervisors The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

. Dr Graham Massey, Associate Professor Paul Burke, and Dr Jan Hohberger, who made the perfect supervising team, provided me with invaluable advice an

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

d encouragement, and proofread the manuscript of this thesis, thus greatly enhancing this research.Many thanks go to Associate Professor Francois Carr

iUTSUNIVERSITY OF TECHNOLOGY SYDNEYTHE EFFECTS OF CROSS-FUNCTIONAL INTEGRATION MECHANISMS AM) CUSTOMER CHARACTERISTICS ON THE OUTCOMES OF NEW PRODUCT

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects helpful suggestions when I collected data. I would also like to thank Professor Lester Johnson (Swinburne University of Technology) and the anonymous

examiner for their helpful comments on my work.I would appreciate the help of Michael Lee at the early stage of my data collection. I thank Julie for The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

helping me in identifying eligible respondents and inviting them to participate in this study. My appreciation also goes to managers who gave up their

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

valuable time to give feedback on the drafts of my questionnaires and who completed the questionnaires.I greatly benefited from coursework, seminars,

iUTSUNIVERSITY OF TECHNOLOGY SYDNEYTHE EFFECTS OF CROSS-FUNCTIONAL INTEGRATION MECHANISMS AM) CUSTOMER CHARACTERISTICS ON THE OUTCOMES OF NEW PRODUCT

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects cere thanks are due to the academics, visiting academics, and professional staff of these schools.iiiI am gratetill to University of Technology Sydney

and Vietnam International Education Development for their financial support. 1 would also like to thank Marketing Discipline Group for providing me w The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

ith funds to collect data.I thank Jonny Wells, helpers at churches in Bankstown and Riverwood, and the librarians of Banks town library for helping me

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

improve my English skills. My appreciation also goes to my dear colleagues al Vietnam Aviation Academy and my close friends, who always gave me a han

iUTSUNIVERSITY OF TECHNOLOGY SYDNEYTHE EFFECTS OF CROSS-FUNCTIONAL INTEGRATION MECHANISMS AM) CUSTOMER CHARACTERISTICS ON THE OUTCOMES OF NEW PRODUCT

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects my wife have not been being by her side. My sincere thanks are also extended to my mother-in-law, my aunts and uncles, my younger sister, my younger

brother-in-law. and my cousins, who have always been there.Finally, to my wife. Hoang Cao. and our beloved daughter. Due Tran, the word thanks’ seems The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

not to be sufficient. Without their love and sacrifices, this work could not have been possible. 1 dedicate this thesis to my wife and my daughter.ivT

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

ABLE OF CONTENTSCERTIFICATE OF ORIGINAL AUTHORSHIP.................................iiACKNOWLEDGEMENTS.................................................

iUTSUNIVERSITY OF TECHNOLOGY SYDNEYTHE EFFECTS OF CROSS-FUNCTIONAL INTEGRATION MECHANISMS AM) CUSTOMER CHARACTERISTICS ON THE OUTCOMES OF NEW PRODUCT

The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects TABLES....................................................xviABSTRACT..........................................................xixCHAPTER 1 INTRODUCTI

ON..............................................11.1Background to the research...................................1 The effects of cross functional integration mechanisms and customer characteristics on the outcomes of new product development projects

iUTSUNIVERSITY OF TECHNOLOGY SYDNEYTHE EFFECTS OF CROSS-FUNCTIONAL INTEGRATION MECHANISMS AM) CUSTOMER CHARACTERISTICS ON THE OUTCOMES OF NEW PRODUCT

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