Tourism industry of nha trang city basic for strategy plan as international tourist destination
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Tourism industry of nha trang city basic for strategy plan as international tourist destination
Tourism industry of nha trang city basic for strategy plan as international tourist destination
TOURISM INDUSTRY OF MIA TRANG CITY:BASIC FOR STRATEGY PLAN AS INTERNATIONAL.TOURIST DESTINATIONA Dissertation Presented to the Faculty of Graduate Sch Tourism industry of nha trang city basic for strategy plan as international tourist destination hool Bulacan State University’ City of Malolos, BulacanIn Partial Fulfilment of the Requirements for the Degree Doctor of Philosophy of Business AdministrationbyDoan Anh Til42826APPROVAL SHEETIn partial fulfillment of the requirements for the degree of Doctor of Philosophy of Business Administration Tourism industry of nha trang city basic for strategy plan as international tourist destination , this dissertation title: MARKETING STRATEGY TO DEVELOP NILA TILING CITY, VIE I NAM AS AN IN TERNATIONAL TOl RIST DESTINATION has been prepared and sTourism industry of nha trang city basic for strategy plan as international tourist destination
ubmitted by DOAN ANTI IT J who is hereby recommended for oral examination.TUTORApproved in partial fulfillment of the requirements for the degree of DTOURISM INDUSTRY OF MIA TRANG CITY:BASIC FOR STRATEGY PLAN AS INTERNATIONAL.TOURIST DESTINATIONA Dissertation Presented to the Faculty of Graduate Sch Tourism industry of nha trang city basic for strategy plan as international tourist destination of Doctor of Philosophy of Business Administration.iiiACKNOWLEDGEMENTGreat thanks to my parents, my colleague, my wife who help me to complete my dissertation.ivDEDICATIONThis work is dedicated to my family, my Nha Trang city, officemates, friends and future researchers.ABSTRACTTourism is an econom Tourism industry of nha trang city basic for strategy plan as international tourist destination ic sector overall and cross-sectoral, interregional and highly socialized. Tourism not only has the ability to generate huge income lor the society, bTourism industry of nha trang city basic for strategy plan as international tourist destination
ut also contribute to the open-door policy, cultural exchanges, promote innovation and the development of other economic sectors, settlement many probTOURISM INDUSTRY OF MIA TRANG CITY:BASIC FOR STRATEGY PLAN AS INTERNATIONAL.TOURIST DESTINATIONA Dissertation Presented to the Faculty of Graduate Sch Tourism industry of nha trang city basic for strategy plan as international tourist destination ver, the size and quality of Nha Trang tourism types are not on par with the potential and efficiency of the tourism business is very modest, not promote the image of a widespread way to attract tourists, especially international visitors. Although there have been a priority orientations special, bu Tourism industry of nha trang city basic for strategy plan as international tourist destination t so far generally base - Nha Trang tourism material has yet to actively promote all of its advantages and untapped potential that adequate natural giTourism industry of nha trang city basic for strategy plan as international tourist destination
ft. Most tourism products rather monotonous, duplication; Quality of services is weak, and online travel sites majority was only a small investment onTOURISM INDUSTRY OF MIA TRANG CITY:BASIC FOR STRATEGY PLAN AS INTERNATIONAL.TOURIST DESTINATIONA Dissertation Presented to the Faculty of Graduate Sch Tourism industry of nha trang city basic for strategy plan as international tourist destination g place and marketing strategy, marketing strategy process and Nha Trang tourism situation, compare with Bali and Phuket - the intcnational tourist center of the world, where have same conditional like Nha Trang. After that, base on 7Ps (marketing mix) theory and result of the SWOT analysis, the aut Tourism industry of nha trang city basic for strategy plan as international tourist destination hor give out tourism marketing strategy for Nha Trang to attract international tourist.VILIST OF TABLESTable 1: Statistic intemation tourist..........Tourism industry of nha trang city basic for strategy plan as international tourist destination
.......................33Table 2: Age of tourist sample........................................34Table 3: Gender of tourist sample....................TOURISM INDUSTRY OF MIA TRANG CITY:BASIC FOR STRATEGY PLAN AS INTERNATIONAL.TOURIST DESTINATIONA Dissertation Presented to the Faculty of Graduate Sch Tourism industry of nha trang city basic for strategy plan as international tourist destination period 2014-2016.........................................48Table 6: Revenue from tourism activities ill 2009 2011 ...............49Table 7: Statistic nationality’ international tourists................51 Tourism industry of nha trang city basic for strategy plan as international tourist destination TOURISM INDUSTRY OF MIA TRANG CITY:BASIC FOR STRATEGY PLAN AS INTERNATIONAL.TOURIST DESTINATIONA Dissertation Presented to the Faculty of Graduate SchGọi ngay
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