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Business strategy for consumer lending of hsbc

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Nội dung chi tiết: Business strategy for consumer lending of hsbc

Business strategy for consumer lending of hsbc

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNguyen Viet ThangBUSINESS STRATEGY FOR CONSUMER LENDING OF HSBCMASTER OF BUSINESS ADMINISTRATION T

Business strategy for consumer lending of hsbc THESISHanoi - 2007VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESSNguyen Met ThangBUSINESS STRATEGY FOR CONSUMER LENDING OF HSBCMajor: Business A

dministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSUPERVISORS:1DR.CHU THANH2MRS TRAN PHUONG LAN,MBAHanoi - 2007TABLE OF CONTENTSACKNO Business strategy for consumer lending of hsbc

WLEDGEMENTS............................................iABSTRACT...................................................iiTÓMTÂT...........................

Business strategy for consumer lending of hsbc

.........................iiiLIST OF ABBREVIATIONS.......................................VLIST OF TABLES..............................................V

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNguyen Viet ThangBUSINESS STRATEGY FOR CONSUMER LENDING OF HSBCMASTER OF BUSINESS ADMINISTRATION T

Business strategy for consumer lending of hsbc ..............................22Company profiles.........................................33Problem Area.............................................4C

HAPTER 1: LITERRATƯRE REIVEw...............................61.1.Definition.............................................61.2Strategic management proces Business strategy for consumer lending of hsbc

s.......................... 111.3.Strategic management model........................... 141.4.Evaluating and choosing a value added strategy........30

Business strategy for consumer lending of hsbc

1.4.1Evaluation Principles................................301.4.2Requừemenl...........................................301.4.3The main factor for choos

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNguyen Viet ThangBUSINESS STRATEGY FOR CONSUMER LENDING OF HSBCMASTER OF BUSINESS ADMINISTRATION T

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNguyen Viet ThangBUSINESS STRATEGY FOR CONSUMER LENDING OF HSBCMASTER OF BUSINESS ADMINISTRATION T

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