Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province
Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province
UNIVERSITÉ DE NANTESIAE NANTESÍCONOMIE & MANAGEMENTI INTERNATIONAL 3Q SCHOOL\.k 7/ VIETNAM NATION Al UNIVERSITY, HANOIScholastic: 2017-2018ESTABLISHIN Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province NG A MARKETING STRATEGYFOR LUXURY HOTEL AND RESIDENCE PROJECTOF TMS GROUP JOIN STOCK COMPANYIN QI Y NHON CITY. BINH DINH PROVINCEAuthor: Nguyen Thi Mai AnhAdvisor: Dr. Dao Van TienRelease year: 20181EXECUTIVE SUMMARYUnder the Subject "Establishing a Marketing Strategy for Luxury Hotel and Residence Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province Project of TMS Group Join Stock Companyin Quy Nhon city. BinhDinh Province", the report consists of 4 main parts:Firstly, introduce need, objective anEstablishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province
d values of the report.Secondly, provide an overview about the TMS Group Joint Stock Company.Thirdly, set up a marketing strategy for Luxury Hotel andUNIVERSITÉ DE NANTESIAE NANTESÍCONOMIE & MANAGEMENTI INTERNATIONAL 3Q SCHOOL\.k 7/ VIETNAM NATION Al UNIVERSITY, HANOIScholastic: 2017-2018ESTABLISHIN Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province ch on the real estate market in Quy Nhon city, then assessing the demand of customers for real estate products such as land, apartment, hotel apartment.ect.Whereby, proposing a development plan of TMS Group real estate products which is suitable to market demand. After that, makinganalysis of above Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province project in a comparative relationship with competitors, which helps to position products, identify target customers, build competitive factor and pricEstablishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province
e for the product and ultimately building a marketing strategy for that project in order to promote the business effectively and gain market share forUNIVERSITÉ DE NANTESIAE NANTESÍCONOMIE & MANAGEMENTI INTERNATIONAL 3Q SCHOOL\.k 7/ VIETNAM NATION Al UNIVERSITY, HANOIScholastic: 2017-2018ESTABLISHIN Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province that the Internship Report entitled "Establishing Marketing Strategy for Luxury Hotel and ResidenceProject of TMS Group Joint Stock Company in Quỵ Nhon city, BinhDinhprovinec’'submit(ed by Mrs. Nguyen Mai Anil is research work for the award of the Maslcrso£Markcting& Prospective in iAL Nantes Econom Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province ic# Management at the Universite De Nantes, that the report has not formed thebasis for the award previously of any degree, diploma, associate ship, fEstablishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province
ellowship or anyolhcr similar title of any university or institution. Also, it is certified that the report represents an independent work on the partUNIVERSITÉ DE NANTESIAE NANTESÍCONOMIE & MANAGEMENTI INTERNATIONAL 3Q SCHOOL\.k 7/ VIETNAM NATION Al UNIVERSITY, HANOIScholastic: 2017-2018ESTABLISHIN Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province .Place: Ha Noi, VietnamDate:Signature of Author:Signature of the Advisor:3ACKNOWLEDGEMENTSituated in an area oriented to develop tourism in the South-Central region. Quy Nhon is a charming natural place with many famous places such as EoGio, Ghenh Rang Tien Sa, Champa Twin Towers. Ky Co island. Cu L Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province ao Xanli. Phuong Mai Peninsula... ect. Along with the general trend of the country', more than ever. BinhDinh in general and Quy Nhon in particular arEstablishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province
e determined to increase investment attraction in a sustainable way through open policies, creating open and transparent environment for investors.RecUNIVERSITÉ DE NANTESIAE NANTESÍCONOMIE & MANAGEMENTI INTERNATIONAL 3Q SCHOOL\.k 7/ VIETNAM NATION Al UNIVERSITY, HANOIScholastic: 2017-2018ESTABLISHIN Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province ular, there are plans for infrastructure and transport development. Key projects such as: upgrading and expanding National highway 1A. National highway ID. National highway 19. Nhon Hoi - Tam Quan coastal road. ThiNai bridge; to build and expand the civil aviation area - Phu Cat airport; Quy Nhon se Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province aport ... has been investing and building. When these works are completed, not only tourism but the economy, real estate here also promised to have aEstablishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province
breakthrough growth.According to BinhDinh Department of Culture, Sports and Tourism, in 2016, BinhDinh has welcomed 3.2 million visitors, accompanied UNIVERSITÉ DE NANTESIAE NANTESÍCONOMIE & MANAGEMENTI INTERNATIONAL 3Q SCHOOL\.k 7/ VIETNAM NATION Al UNIVERSITY, HANOIScholastic: 2017-2018ESTABLISHIN Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province . In which, there are about 800.000 international passengers, with an average annual growth rate of 15%/ year, the total tourism revenue will reach 10.000 billion VND, with an average annual growth rate of 25%/year. (BinhDinh Statistical Office: Statistical Year Book 2016; 2017)According to the Binh Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province Dinhtourismoriented development in general and Quy Nhon in particular, vision to 2030. the province will focus on investment, exploiting tourism resouEstablishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province
rces towards professional, branded, sustainable development, tourism products with high quality, competitive and bold identity. Simultaneously. Quy NhUNIVERSITÉ DE NANTESIAE NANTESÍCONOMIE & MANAGEMENTI INTERNATIONAL 3Q SCHOOL\.k 7/ VIETNAM NATION Al UNIVERSITY, HANOIScholastic: 2017-2018ESTABLISHIN Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province e of the typical destinations like Da Nang. Nha Trang and Phan Thiel...However, according to the survey, the entertainment venues, shopping centers and resort facilities in Quy Nhon are still very few and do not meet the increasing demand of tourists. Up to the end of the 2017 first quarter, the pro Establishing a marketing strategy for luxury hotel and residence project of tms group join stock company in quy nhon city, binh dinh province vince has 150 accommodation facilities with4UNIVERSITÉ DE NANTESIAE NANTESÍCONOMIE & MANAGEMENTI INTERNATIONAL 3Q SCHOOL\.k 7/ VIETNAM NATION Al UNIVERSITY, HANOIScholastic: 2017-2018ESTABLISHINUNIVERSITÉ DE NANTESIAE NANTESÍCONOMIE & MANAGEMENTI INTERNATIONAL 3Q SCHOOL\.k 7/ VIETNAM NATION Al UNIVERSITY, HANOIScholastic: 2017-2018ESTABLISHINGọi ngay
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