Marketing management amity
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Marketing management amity
SEMESTER IIIMarketing ManagementQ qc. 0NFOrMATION TECH/VotAMITY UNIVERSITYUTTAR PRADESHPan African e-Networking ProjectAMITY CENTER FOR e-LEARNING Ami Marketing management amity ity University Uttar PradeshF-2 Block, 2nd Floor, Amity University Campus, Sector 125, Noida, Pin 201303 (India)Whether you’re a small business owner just starting out or you’ve been an entrepreneur for a long time, you can actually outsource a lot of the marketing tasks and projects that seem to cr Marketing management amity oss your desk every day.Mr. Nishant SinghaiCourse ContentsModule I: Understanding Marketing ManagementMarketing Tasks, Marketing Concepts and Tools, CMarketing management amity
ompany Orientation towards Market PlaceBuilding Customer Satisfaction, Value and RetentionWinning Markets: Market Oriented Strategic Planning, CorporaSEMESTER IIIMarketing ManagementQ qc. 0NFOrMATION TECH/VotAMITY UNIVERSITYUTTAR PRADESHPan African e-Networking ProjectAMITY CENTER FOR e-LEARNING Ami Marketing management amity ring Market Demand: Components of Modern Marketing Information SystemScanning Marketing Environment: Demographic, Economic, Natural, Technological, Political-Legal, Social-Cultural environments.Analyzing Consumer Markets and Buyer Behaviour: Major Factors influencing Buyer behaviour; cultural, socia Marketing management amity l, personal, psycholog cal; Buying Decision Process; Stages of Buying Decision p-ocessAnalyzing Business Markets and Business Buying Behaviour: What sMarketing management amity
organizational buying, Participants in Business Buying Process, Purchasing-Procurement Process, Institutional and Government MarketsDeal ng with CompSEMESTER IIIMarketing ManagementQ qc. 0NFOrMATION TECH/VotAMITY UNIVERSITYUTTAR PRADESHPan African e-Networking ProjectAMITY CENTER FOR e-LEARNING Ami Marketing management amity ping Marketing StartegiesPositioning the Market offering Through the p-oduct Life Cycle: Differentiation Tools, Developing andCommunicat ng Positioning Strategy, Product Life-Cycle Marketing Strategies, Market EvolutionPagehttps://khothu vien .comIndex:Module 1:Marketing Tasks sMarketing Concepts an Marketing management amity d Tools 9Company Orientation towards Market Place 14Building Customer Satisfaction, Value and Retention 21Market Oriented Strateg c Planning, 29CorporMarketing management amity
ate and Division st'ategic p anning, 29Business Strategic Planning, 30SEMESTER IIIMarketing ManagementQ qc. 0NFOrMATION TECH/VotAMITY UNIVERSITYUTTAR PRADESHPan African e-Networking ProjectAMITY CENTER FOR e-LEARNING AmiSEMESTER IIIMarketing ManagementQ qc. 0NFOrMATION TECH/VotAMITY UNIVERSITYUTTAR PRADESHPan African e-Networking ProjectAMITY CENTER FOR e-LEARNING AmiGọi ngay
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