Research and recommendations about marketing comunication of securities companies in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Research and recommendations about marketing comunication of securities companies in vietnam
Research and recommendations about marketing comunication of securities companies in vietnam
VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS— H s B —II AIMIIMIir taClltlNC INguyen Xu an QuynliRESEARCH AND RECOMMENDATIONS ABOUT MARKETING Research and recommendations about marketing comunication of securities companies in vietnam COMI NICATION OF SECURITIES COMPANIES IN VIET NAMMASTER OF BUSINESS ADMINISTRATION THESISHanoi - 2007VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESSNguyen Xuan ỌuynhRESEARCH AND RECOMMENDATIONS ABOUT MARKETING COMUMCATION OF SECURITIES COMPANIES IN VIET NAMMajor: Business AdministrationCode: Research and recommendations about marketing comunication of securities companies in vietnam 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSUPERVISOR: DR. CI1U THANHHanoi - 2007Nguyen Xuan Ọiiynh - Rem ba 4 BusinessHanoi School ofTABLE OF COResearch and recommendations about marketing comunication of securities companies in vietnam
NTENTACKNOWLEDGEMENTS.....................................................iABSTRACT............................................................iiTÓM TVIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS— H s B —II AIMIIMIir taClltlNC INguyen Xu an QuynliRESEARCH AND RECOMMENDATIONS ABOUT MARKETING Research and recommendations about marketing comunication of securities companies in vietnam ......................................................9CHAPTER 1. THEORY FOUNDATION ABOUT MARKETINGCOMMUNICATIONS..........................................................111.1.General about Marketing Communications........................... 1 11.2.Setting Marketing Communication Strategy for Servi Research and recommendations about marketing comunication of securities companies in vietnam ce Firms...121.2.1.Define the Target Audience and Objectives................131.2.2.Divide the Communications Objectives and Target Audiences amongtheResearch and recommendations about marketing comunication of securities companies in vietnam
Channels................................................... 151.2.3.Define Communications Messages...........................161.2.4.Put the CommunicVIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS— H s B —II AIMIIMIir taClltlNC INguyen Xu an QuynliRESEARCH AND RECOMMENDATIONS ABOUT MARKETING Research and recommendations about marketing comunication of securities companies in vietnam .......................191.3.2.Public Relations.........................................271.3.3.Personal Selling.........................................29 Research and recommendations about marketing comunication of securities companies in vietnam VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS— H s B —II AIMIIMIir taClltlNC INguyen Xu an QuynliRESEARCH AND RECOMMENDATIONS ABOUT MARKETINGGọi ngay
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