The effects of packaging attributes on vietnamese consumers purchase intention
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The effects of packaging attributes on vietnamese consumers purchase intention
The effects of packaging attributes on vietnamese consumers purchase intention
VIETNAM NATIONAL UNIVERSITY, HANOI VIETNAM JAPAN UNIVERSITYHO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSUMERS PURCHASE INTENTION The effects of packaging attributes on vietnamese consumers purchase intention NMASTER S THESIS BUSINESS ADMINISTRATIONHanoi, 2019rVIETNAM NATIONAL UNIVERSITY, HANOI VIETNAM JAPAN UNIVERSITY .......................£3 -rf...HO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSUMERS PURCHASE INTENTIONMAJOR: BUSINESS ADMINISTRATIONCode: 60340102Research SupervisorsA The effects of packaging attributes on vietnamese consumers purchase intention ssoc. Prof. Kodo YokozawaAssoc. Prof. Pham Thỉ LienACKNOWLEDGEMENTFirst of all. I would like to I want to send my sincere thanks to my Vietnamese andThe effects of packaging attributes on vietnamese consumers purchase intention
Japanese professors. Associate Professor Pham Tin Lien and Associate Professor Kodo Yokozawa who constantly giving me advices and orientation during mVIETNAM NATIONAL UNIVERSITY, HANOI VIETNAM JAPAN UNIVERSITYHO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSUMERS PURCHASE INTENTION The effects of packaging attributes on vietnamese consumers purchase intention ommendations helping me to improve my thesis writing in our Research Proposal Reports (on 25th December. 2018).Thirdly. I would like to thank to participants who took part in my online survey and gave me many valuable recommends to help me complete my questionnaire successfully.Additionally, I would The effects of packaging attributes on vietnamese consumers purchase intention like send a big thank to Huong san who always support and remind us all procedure we need to do to complete your thesis smoothly.Last but not least.The effects of packaging attributes on vietnamese consumers purchase intention
I would like to give a sincere thanks to my family and friends who always motivated spiritedly me when I felt struggling due to thesis.1ABSTRACTPurposVIETNAM NATIONAL UNIVERSITY, HANOI VIETNAM JAPAN UNIVERSITYHO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSUMERS PURCHASE INTENTION The effects of packaging attributes on vietnamese consumers purchase intention roach - A quantitative research was conducted using an online survey to collect primary data for hypothesis testing The questionnaire was transferred successfully to 147 respondents.Findings - The findings indicated the positive relationship between packaging elements (i e. graphic, structural and v The effects of packaging attributes on vietnamese consumers purchase intention erbal attributes) and consumer purchase intention based on the literature reviews and data analysis discussed precisely in this research Additionally,The effects of packaging attributes on vietnamese consumers purchase intention
the moderation role of involvement level to the interaction of visual elements and purchase intention was also proved in this paper.Research limitatiVIETNAM NATIONAL UNIVERSITY, HANOI VIETNAM JAPAN UNIVERSITYHO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSUMERS PURCHASE INTENTION The effects of packaging attributes on vietnamese consumers purchase intention findings provide knowledge related to consumer behavior for relevant companies to increase them to design an effective communication tool - package.Practical implication - The findings of this study can be used by managers and marketers to create an effective packaging to ensure their products stand The effects of packaging attributes on vietnamese consumers purchase intention out among competitors.Originality/ value - This study is one of the few quantitative researches measure the impacts of graphic, structural and verbalThe effects of packaging attributes on vietnamese consumers purchase intention
elements on purchase intention simultaneously. Furthermore, it emphasizes the communication role graphic, structural and verbal attributes which has VIETNAM NATIONAL UNIVERSITY, HANOI VIETNAM JAPAN UNIVERSITYHO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSUMERS PURCHASE INTENTION The effects of packaging attributes on vietnamese consumers purchase intention ral package design and purchase intention which did not quantitatively proved in previous studies.Keywords Consumer’s purchase decision, packaging design, graphic elements, structural element, verbal elements, involvement levelPaper type Research paperii The effects of packaging attributes on vietnamese consumers purchase intention VIETNAM NATIONAL UNIVERSITY, HANOI VIETNAM JAPAN UNIVERSITYHO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSUMERS PURCHASE INTENTIONGọi ngay
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