An analysis of mobile banking acceptance by vietnamese customers

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Nội dung chi tiết: An analysis of mobile banking acceptance by vietnamese customers

An analysis of mobile banking acceptance by vietnamese customers

https: //k hot h u vien .comSOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)AN ANALYSIS OF MOBILE BANKING ACCEPTANCE BY VIETNAMESE CUSTOMERSSTUD

An analysis of mobile banking acceptance by vietnamese customers DENT’S FULL NAMESTUDENT IDINTAKEADVISOR’S NAME & TITLE: LY THAO HIEN: CGS00016275: SEPTEMBER 2013: A-Prof.Dr.PHAN NGUYENHUTECH LIBRARYyj- (ớFEBUARY20I

5ADVISOR’S ASSESSMENTAdvisor’s signature1TABLE OF CONTENTABSTRACT...................................................................41CHAPTER 1: RESEA An analysis of mobile banking acceptance by vietnamese customers

RCH OVERVIEW......................................... 51.1.Problem Statement...................................................51.2.Research approach

An analysis of mobile banking acceptance by vietnamese customers

...................................................61.3.Research objectives............................................... 81.4.Research questions...

https: //k hot h u vien .comSOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)AN ANALYSIS OF MOBILE BANKING ACCEPTANCE BY VIETNAMESE CUSTOMERSSTUD

An analysis of mobile banking acceptance by vietnamese customers ...........................................92.1.Theoretical concepts................................................92.1.1Mobile Banking..............

......................................92.1.2.Mobile Banking Adoption..........................................102.1.3. The benefits of mobile banking An analysis of mobile banking acceptance by vietnamese customers

for banks and customers...........102.2.Theorical models...................................................112.2.1Technology acceptance model (TAM)...

An analysis of mobile banking acceptance by vietnamese customers

.............................112.2.2.Theory of plannedbehavior (TPB).................................122.2.3.Summan' of theorical models..............

https: //k hot h u vien .comSOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)AN ANALYSIS OF MOBILE BANKING ACCEPTANCE BY VIETNAMESE CUSTOMERSSTUD