Determinants of consumers green product purchasing in ho chi minh city

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Determinants of consumers green product purchasing in ho chi minh city

0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF CONSUMER’SGREEN PRODUCT PURCHASINGIN HO CHI MINH CITYSTI DENT’S Fl 'LL NAME: HUY

Determinants of consumers green product purchasing in ho chi minh city YNH KIM METSTI DENT ID: CGSVN00014994INTAKE: MBAOl M0313ADVISOR’S NAME & TITLE: A. PROF. NGUYEN PHAN418521eOPEN UNIVERSITYMALAYSIASCmOflfElOKGLWNMGBHU

TECHX3/ ĐẽlxcCôngrựệTpiHCMAdvisor’s assessmentAdvisor’s signatureaOPENUNIVERSITYWMALAYSIASCHKKOflHlOKGlEMMMGBHUTBCHĐạ tỌ3Cỗogíự Determinants of consumers green product purchasing in ho chi minh city

I would like to thank several people who made this work possible lor me with their continuous support and encouragement. First of all I am grateful to

Determinants of consumers green product purchasing in ho chi minh city

my thesis supervisor A. Prof. Nguyen Phan, for his patience, advice and support during my entire thesis work. He guided and motivated me during the w

0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF CONSUMER’SGREEN PRODUCT PURCHASINGIN HO CHI MINH CITYSTI DENT’S Fl 'LL NAME: HUY

Determinants of consumers green product purchasing in ho chi minh city ls thesis couldn't be possible.I am thankful to my classmales for their time and support during my researching. Finally, special thanks go to my famil

ies and friends for their continuous support.Huynh Kim VietIIo Chi Mitill City. August. 2014ABSTRACTToday, global warming is one of the major threats Determinants of consumers green product purchasing in ho chi minh city

towards the planet and many countries, especially coastal countries. The weather is changing everyday and disasters arc happening all over the places

Determinants of consumers green product purchasing in ho chi minh city

of our planet. Now. people all over the world are more concerned with methods to protect the environment. For instance, consuming green products or cc

0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF CONSUMER’SGREEN PRODUCT PURCHASINGIN HO CHI MINH CITYSTI DENT’S Fl 'LL NAME: HUY

Determinants of consumers green product purchasing in ho chi minh city ucted in this area, however, there is limited research worked on developing countries. Asian and Vietnam, especially in Ho Chi Minh market. Hence, the

objective of this study is to examine the factors that influence consumers to purchase green products in Vietnam, especially in Ho Chi Minh City whic Determinants of consumers green product purchasing in ho chi minh city

h is the most crowded population city in Vietnam.Due to the environmental issues, green products have got more attention during the latest years and t

Determinants of consumers green product purchasing in ho chi minh city

he availability of such products is increasing in many food stores in super market and groceries. Governments in some countries are supporting these l

0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF CONSUMER’SGREEN PRODUCT PURCHASINGIN HO CHI MINH CITYSTI DENT’S Fl 'LL NAME: HUY