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Determinants of consumers intention toward online purchasing in ho chi minh

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Nội dung chi tiết: Determinants of consumers intention toward online purchasing in ho chi minh

Determinants of consumers intention toward online purchasing in ho chi minh

Advisor’s assessmentAdvisor’s signaturef/s w VXVZIVIOPEN UNIVERSITY MALAYSIALISTS OF 11GL RLSfigure 1: Proposed model for determinants affect custome

Determinants of consumers intention toward online purchasing in ho chi minh ers' intention toward onlinepurchasing...............................................................23figure 2: Adjusted model.......................

..........................51B.MBR5103 MBAOUM K15ANGUYEN THI HANGPage 1<' WIVIOPEN UNIVERSITY MALAYSIALISTS OF TABLESTable I: a set of Dependent and In Determinants of consumers intention toward online purchasing in ho chi minh

dependent Variables..............30Table 2: Demographics of respondants (n107).......................37Table 3: Cronbach's Alphaof variable“Convenienc

Determinants of consumers intention toward online purchasing in ho chi minh

e”..............38Table 4: Cron bach’.V Alphaof variable“Time saving”..............39Table 5: Cronbach's Alphaof variable“Website design”...........40

Advisor’s assessmentAdvisor’s signaturef/s w VXVZIVIOPEN UNIVERSITY MALAYSIALISTS OF 11GL RLSfigure 1: Proposed model for determinants affect custome

Determinants of consumers intention toward online purchasing in ho chi minh Alpha summary.................................42Table 9: Total Variance Explained..................................44Table 10: Summary of Loading Fac

tor and Cronhach’s Alpha second time.. 50Table 11: Summarizes Pearson statistical correlation between the explanatoryvariables........................ Determinants of consumers intention toward online purchasing in ho chi minh

..................................52Table 12: Relevance of the model...................................54BMBR5103-MBAOUM K15ANGUYEN THI HANGPage 24ft

Determinants of consumers intention toward online purchasing in ho chi minh

WF V VIVIOPEN UNIVERSITY MALAYSIACONTENTACKNOWLEDGEMENT................................................5ABSTRACT......................................

Advisor’s assessmentAdvisor’s signaturef/s w VXVZIVIOPEN UNIVERSITY MALAYSIALISTS OF 11GL RLSfigure 1: Proposed model for determinants affect custome

Determinants of consumers intention toward online purchasing in ho chi minh erce actual situation of V ietnam...................9

Advisor’s assessmentAdvisor’s signaturef/s w VXVZIVIOPEN UNIVERSITY MALAYSIALISTS OF 11GL RLSfigure 1: Proposed model for determinants affect custome

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