Determinants of factors that influence on customer loyalty to big c mien dong

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Determinants of factors that influence on customer loyalty to big c mien dong

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Determinants of factors that influence on customer loyalty to big c mien dong NAME: DO NGOC QUYNHSTUDENT ID: CGS00016258INTAKE: SEPTEMBER 2013ADVISOR’S NAME&T1TLE: ASSOC. PROF. DR. PHAN DINH NGUYENI HUTECH library] r J42005h—ifR

esearch Project: Determinants of factors that influence on customer loyalty to Big c Mien DonịAdvisor’s assessmentAdvisor’s signature1)0 Ngoc QuynhRes Determinants of factors that influence on customer loyalty to big c mien dong

earch Project: Determinants of factors that influence on customerloyalty to Big c Mien DongContentsACKNOWLEDGEMENTS...................................

Determinants of factors that influence on customer loyalty to big c mien dong

..........................................8ABSTRACT.....................................................................................9Chapter 1: In

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Determinants of factors that influence on customer loyalty to big c mien dong .................102Problem statement....................................................................113Research objectives:......................

...........................................134Research questions:..................................................................135Scope:.......... Determinants of factors that influence on customer loyalty to big c mien dong

.....................................................................136Research structure:...........................................................

Determinants of factors that influence on customer loyalty to big c mien dong

.......13Chapter 2: Literature review................................................................141c ustomcr loyalty:............................

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Determinants of factors that influence on customer loyalty to big c mien dong ...............................................................162.2Service quality..................................................................1

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