Determinants of ho chi minh city consumers buying decision in online shopping

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Determinants of ho chi minh city consumers buying decision in online shopping

1OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF HOCHIMINH CITY CONSUMERS’ BUYING DECISION IN ONLINE SHOPPINGSTUDENT’S FULL NAMES

Determinants of ho chi minh city consumers buying decision in online shopping STUDENT IDINTAKEADVISOR’S NAME & TITLEHA CAO THAO: 14952: MARCH, 2013: PROF.PH.D PHAN DINH NGUYEN2ỊUTẼCH LIBRARY _______________41883Advisor’s assessm

entAdvisor’s signature2 I PageTABLE OF CONTENTSACKNOWLEDGEMENT......................................... -..........5LIST OF FIGURES................... Determinants of ho chi minh city consumers buying decision in online shopping

..................................6LIST OF TABLESCHAPTER I: INTRODUCTION............................................ 81.3.Research objective..........

Determinants of ho chi minh city consumers buying decision in online shopping

...................................91.4.Scope of research..............................................91.5.Research methodology......................

1OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF HOCHIMINH CITY CONSUMERS’ BUYING DECISION IN ONLINE SHOPPINGSTUDENT’S FULL NAMES

Determinants of ho chi minh city consumers buying decision in online shopping ........112.1.1.Technology Acceptance Model (TAM).........................112.1.2.Theory of planned bahavior (TPB)..........................122.1.3.Th

eory of Perceived Risk (TPR)............................132.1.4.Combined TAM - TPB (C-TAM-TPB)............................132.2.Research Model Suggest Determinants of ho chi minh city consumers buying decision in online shopping

ed......................................152.2.1.Perceived Usefulness (PU).................................162.2.2.Perceived Ease of Use (PEU).........

Determinants of ho chi minh city consumers buying decision in online shopping

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1OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF HOCHIMINH CITY CONSUMERS’ BUYING DECISION IN ONLINE SHOPPINGSTUDENT’S FULL NAMES