Determinants of satisfaction by customers when using pay TV service in ho chi minh city vietnam

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Determinants of satisfaction by customers when using pay TV service in ho chi minh city vietnam

©OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103),lũWiDETERMINANTS OF SATISFACTION BYCUSTOMERS WHEN USING PAY TVSERVICE IN HO CHI MINH CITY, VIET

Determinants of satisfaction by customers when using pay TV service in ho chi minh city vietnam T NAMSTUDENT’S FULL NAMESTUDENT IDINTAKEADVISOR’S NAME & TITLE: NGUYEN MINH NHAT: CGSVN00015633: MAY 2013: A. PROF NGUYEN PHANHUTECH LIBRARYOctober, 2

014Advisor’s assessmentAdvisor’s signatureTable of ContentsAbstract.............................................................. 3CHAPTER 1: INTRODU Determinants of satisfaction by customers when using pay TV service in ho chi minh city vietnam

CTION.................................................41.1: Problem statement................................................41.2: Important of the re

Determinants of satisfaction by customers when using pay TV service in ho chi minh city vietnam

search's topic................................51.3: Research’s objective.............................................51 4: Research’s questions.......

©OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103),lũWiDETERMINANTS OF SATISFACTION BYCUSTOMERS WHEN USING PAY TVSERVICE IN HO CHI MINH CITY, VIET

Determinants of satisfaction by customers when using pay TV service in ho chi minh city vietnam ..............................7CHAFFER 2: LITERATURE REVIEW............................................82.1; Service quality in the Paid Television Se

rvice Sector............82.2: SF.RVQUAL Model..................................................92.3: Customer Satisfaction............................ Determinants of satisfaction by customers when using pay TV service in ho chi minh city vietnam

...............142.4^Satisfaction levels..............................................152.5: Service quality and customer satisfaction................

Determinants of satisfaction by customers when using pay TV service in ho chi minh city vietnam

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©OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103),lũWiDETERMINANTS OF SATISFACTION BYCUSTOMERS WHEN USING PAY TVSERVICE IN HO CHI MINH CITY, VIET