Determination of factors affecting brand in marketing
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Determination of factors affecting brand in marketing
GOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5108)DETERMINATION OF FACTORSAFFECTING BRAND IN MARKETINGSTUDENT’S FI LENAME : HUYNH VAN BINHSTI DEM Determination of factors affecting brand in marketing II): CGSVN00015023INSTRUCTOR:: Dr. PHAN DINH NGUYENINTAKE: MARCH 2013C lass:: MBAOUM0313-K08AHo Chi Minh, September 2014■—JDetermination of Factors Affecting Brand ill Marketing - Huynh Ỉ an Bi nilAdvisor’s assessmentAdvisor's signatureDetermination of Factors Affecting Brand ill Marketing - Huynh Determination of factors affecting brand in marketing ĩ 'an BinhACKNOWLEDGEMENTFirst and foremost. I would like to give special thanks to for being an excellent professor, advisor, thesis committee chair,Determination of factors affecting brand in marketing
and mentor. I appreciate all the insight and time he put into helping me with my thesis. I am also grateful to him for teaching me the basics, and adGOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5108)DETERMINATION OF FACTORSAFFECTING BRAND IN MARKETINGSTUDENT’S FI LENAME : HUYNH VAN BINHSTI DEM Determination of factors affecting brand in marketing .My special gratitude is extended to all instructors, staff and students of Ho Chi Minh City Open University for their support and the valuable knowledge during my study.Huynh Van Binh3Determination of Factors .Affecting Brand in Marketing - Huynh J 'an BinhABSTRACTThe marketing effort orientated to Determination of factors affecting brand in marketing towards strengthening the brand means to increase the degree of knowledge of the brand name. In this paper we want to show the relationship between mDetermination of factors affecting brand in marketing
arketing effort and brand awareness and brand image.Starting out from a theoretical review, we set out a model of effects of the marketing effort -as GOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5108)DETERMINATION OF FACTORSAFFECTING BRAND IN MARKETINGSTUDENT’S FI LENAME : HUYNH VAN BINHSTI DEM Determination of factors affecting brand in marketing was conducted on the sample of undergraduate students of the Ho Chi Minh City Open University. The structural model of the effects of marketing mix elements on brand equity is defined in line with the existing theoretical findings.Research hypotheses are defined according to the identified structura Determination of factors affecting brand in marketing l model. Research results indicate that the structural model has an acceptable level of fit to the empirical data. The estimated structural coefficienDetermination of factors affecting brand in marketing
ts and indirect effect coefficients indicate the direction and intensity of effects of each analysed element of marketing mix on brand awareness and bGOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5108)DETERMINATION OF FACTORSAFFECTING BRAND IN MARKETINGSTUDENT’S FI LENAME : HUYNH VAN BINHSTI DEM Determination of factors affecting brand in marketing e. Brand Awareness, marketing effort. Measurement.Model.4Determination of Factors Affecting Brand hl yfarketing - Huynh F 'an BinhTABLE OF CONTENTSAcknowledgementAbstract ... ........................................................................... 3 Determination of factors affecting brand in marketing GOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5108)DETERMINATION OF FACTORSAFFECTING BRAND IN MARKETINGSTUDENT’S FI LENAME : HUYNH VAN BINHSTI DEMGọi ngay
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