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Factors affecting attitude and intention of purchasing e book

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Factors affecting attitude and intention of purchasing e book

eouMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS AFFECTING ATTITUDE ANDINTENTION OF PURCHASING E-BOOKSSTUDENT’S FULL NAMEBUI TAN LOCSTUD

Factors affecting attitude and intention of purchasing e book DENT IDINTAKECGS0001961342125ADVISOR’S NAME & TITLEDR. KHAI NGUYENHUTECH LIBRARY42644Advisor’s AssessmentAdvisor’s signatureAcknowledgementsI would li

ke to express my sincere gratitude to my advisor Dr. Khai Nguyen for the continuous support of my study and the related research; for his patience, mo Factors affecting attitude and intention of purchasing e book

tivation, and immense knowledge. His guidance helped me in all the time of research and writing of this report. I could not have imagined having a bet

Factors affecting attitude and intention of purchasing e book

ter advisor and mentor for my project.Besides my advisor, 1 thank my fellow classmates in for the stimulating discussions, for the sleepless nights wc

eouMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS AFFECTING ATTITUDE ANDINTENTION OF PURCHASING E-BOOKSSTUDENT’S FULL NAMEBUI TAN LOCSTUD

Factors affecting attitude and intention of purchasing e book of Figures...............................................................ivAbstractChapter 1: Introduction1.1Introduction.............................

...............................21.2Research Problem Statement..............................................21.3Purpose and Significance of the Researc Factors affecting attitude and intention of purchasing e book

h................................31.4Scope of the Research...................................................31.5Limitation of the Research...........

Factors affecting attitude and intention of purchasing e book

...................................3Chapter 2: Literature Review2.1Prior Research..........................................................42.2Elabora

eouMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS AFFECTING ATTITUDE ANDINTENTION OF PURCHASING E-BOOKSSTUDENT’S FULL NAMEBUI TAN LOCSTUD

eouMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS AFFECTING ATTITUDE ANDINTENTION OF PURCHASING E-BOOKSSTUDENT’S FULL NAMEBUI TAN LOCSTUD

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