Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city

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Nội dung chi tiết: Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city

Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city

»0UMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)FACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING USAGE OF BANKING CUSTOMERS IN HO C

Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city CHI MINH CITYSTUDENT’S FULL NAME : PHI THUY THUANSTUDENT ID:CGS00016615INTAKE: November, 2013ADVISOR’S NAME & TITLE : Assoc. Prof., PhD. NGUYEN PHANhu

techlibraryApril, 2015FACTORS AFFECTING BEHAVIORAL INTENTTONS TOWARD MOBILE BANKING USAGE OF BANKING CUSTOMERS IAdvisor’s assessmentAdvisor’s signatur Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city

ePage I 2FACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING USAGE OF BANKING CUSTOMERS ITABLE OF CONTENTABSTRACT...........................

Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city

......................................................6CHAPTER 1: INTRODUCTION..................................................................71.1In

»0UMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)FACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING USAGE OF BANKING CUSTOMERS IN HO C

Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city ....................71.3Research’s Objective and Questions...-..............................................91.4Important of topic....................

.............................................101.5Research’s Scope...................................................................101.6Research str Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city

ucture.................................................................10CHAPTER 2: LITERATURE REVIEW.................................................

Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city

...........122.1Overview of electronicbanking market in Ho Chi Minh City..........................122.1.1E-banking services...........................

»0UMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)FACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING USAGE OF BANKING CUSTOMERS IN HO C

Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city ......................................................152.2.1 Technology A cceptance Model................................................152.2.2 Theo

ry of Planned Behavior...................................................16CHAPTERS: RESEARCH MODEL AND RESEARCH METHODOLOGY.......................... Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city

.............183.1Research Model.....................................................................18nPerceived usefulness..........................

Factors affecting behavioral intentions toward mobile banking usage of banking customers in ho chi minh city

.................................18□Perceived ease of use..........................................................19

»0UMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)FACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING USAGE OF BANKING CUSTOMERS IN HO C