The marketing factors affect online customer satisfaction the case sunmall website

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The marketing factors affect online customer satisfaction the case sunmall website

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103).lơtóôOTHE MARKETING FACTORS AFFECT ONLINE CUSTOMER'S SATISFACTION THE CASE SUNMALL WEBSITESTUD

The marketing factors affect online customer satisfaction the case sunmall website DENT’S FULL NAMESTUDENT IDINTAKEADVISOR’S NAME & TITLE: NGUYEN THANH PHUONG: CGS00019075: November 2014: DR. BUI PHI HUNG42480hutech libraryA 7?iC.Adv

isor’s assessmentAdvisor’s signatureContentsLIST OF FIGURES3LIST OF TABLESABBREVIATIONS.................................... 5ABSTRACT................ The marketing factors affect online customer satisfaction the case sunmall website

.........................-....6CHAPTER I - INTRODUCTION........................-.....81.1Company Introduction •• • Ô1.2Research Introduction..........

The marketing factors affect online customer satisfaction the case sunmall website

......................91.2.1Background research:.....-...............—.......-...91.2.2Problem statement.................................-.101.2.3Purp

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103).lơtóôOTHE MARKETING FACTORS AFFECT ONLINE CUSTOMER'S SATISFACTION THE CASE SUNMALL WEBSITESTUD

The marketing factors affect online customer satisfaction the case sunmall website ........-..12CHAPTER II - LITERATURE REVIEW.............................132.1Customer Satisfaction.....................-.........132.2Overview Marketi

ng 7Ps.........-....................132.2.17Ps Marketing History..............................13 The marketing factors affect online customer satisfaction the case sunmall website

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103).lơtóôOTHE MARKETING FACTORS AFFECT ONLINE CUSTOMER'S SATISFACTION THE CASE SUNMALL WEBSITESTUD