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Factors impacting on consumer buying behavior towards vinh haos products

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Nội dung chi tiết: Factors impacting on consumer buying behavior towards vinh haos products

Factors impacting on consumer buying behavior towards vinh haos products

JC'CS AlBoumOPEN UNIVERSITY MALAYSIAMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMBotUesRESEARCH PROJECT(BMBR5103)FACTORS IMPACTING ON CONSUME

Factors impacting on consumer buying behavior towards vinh haos products ER BUYINGBEHAVIOR TOWARD VĨNH HAO’S PRODUCTSHUTECH LIBRARY/-£8^iSupervisor’s assessmentSupervisor’s signatureliACKNOWLEDGEMENTSI would like to express

my sincere gratitude to DBA. Khai Nguyen who instructed, gave me a chance and inspired me to do this research.I also would like to express my thanks Factors impacting on consumer buying behavior towards vinh haos products

to my classmates who supported me with useful information to do this assignment.This study was conducted with strong supports from my supervisors. Dur

Factors impacting on consumer buying behavior towards vinh haos products

ing the time of writing this study, I received previous advice as well as recommendations that enabled me to accomplish this study.I am also in honor

JC'CS AlBoumOPEN UNIVERSITY MALAYSIAMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMBotUesRESEARCH PROJECT(BMBR5103)FACTORS IMPACTING ON CONSUME

Factors impacting on consumer buying behavior towards vinh haos products vior.I wish to give my sincerest and deepest gratitude to my family and all of my sweet friends for their encouragement and great support.liiTABLE OF

CONTENTACKNOWLEDGEMENTS...............................illLIST OF FIGURES................................viiABSTRACT................................... Factors impacting on consumer buying behavior towards vinh haos products

....viiiChapter 1 ............................................1INTRODUCTION1.1Motivation of the research............................................11

Factors impacting on consumer buying behavior towards vinh haos products

.2Significance of the research.............................................21.3Purpose of the research................................................

JC'CS AlBoumOPEN UNIVERSITY MALAYSIAMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMBotUesRESEARCH PROJECT(BMBR5103)FACTORS IMPACTING ON CONSUME

JC'CS AlBoumOPEN UNIVERSITY MALAYSIAMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMBotUesRESEARCH PROJECT(BMBR5103)FACTORS IMPACTING ON CONSUME

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