Factors influencing e customer satisfaction case study from viet nam

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Nội dung chi tiết: Factors influencing e customer satisfaction case study from viet nam

Factors influencing e customer satisfaction case study from viet nam

u.......... IIOOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)FACTORS INFLUENCING E-CUSTOMER SATISFACTIONCASE STUDY FROM VIETNAMSTUDENT’S FULL N

Factors influencing e customer satisfaction case study from viet nam NAME : VAN MINH CANHSTUDENT ID: CGSOOO16268INTAKE: MBAOUM0913ADVISOR’S NAME & TITLE : ASS.PROF. PHAN DINH NGUYENHUTECH LIBRARYA-42005L ......Advisor’s

assessmentAdvisor’s signatureCONTENTSCHAPTER 1: INTRODUCTION.................... ................31.1BACKGROUND...................................... Factors influencing e customer satisfaction case study from viet nam

..........31.2RESEARCH PROBLEMS & RESEARCH QUESTIONS....................3CHAPTER 2: LITERATURE REVIEW................................62.1THEORETICAL B

Factors influencing e customer satisfaction case study from viet nam

ACKGROUND....................................62.2FACTORS INFLUENCE CUSTOMER SATISFACTION...................82.3PREVIOUS MODELS OF DETERMINENTS OF E SA

u.......... IIOOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)FACTORS INFLUENCING E-CUSTOMER SATISFACTIONCASE STUDY FROM VIETNAMSTUDENT’S FULL N

Factors influencing e customer satisfaction case study from viet nam d AL-Faouri3...................................122.4CONCLUSION...............................................132.5CONCEPTUAL FRAMEWORK AND MODEL PROPO

SED..................14CHAPTER 3. RESEARCH METHODOLOGY.................................163.1RESEARCH PROCESS.........................................1 Factors influencing e customer satisfaction case study from viet nam

63.1.1SAMPLE SIZE.......................L...............173.1.2MEASUREMENT SCALE.....................................17Measurement scale..............

Factors influencing e customer satisfaction case study from viet nam

..............................173.2DATA ANALYSIS METHOD.....................................19

u.......... IIOOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)FACTORS INFLUENCING E-CUSTOMER SATISFACTIONCASE STUDY FROM VIETNAMSTUDENT’S FULL N