The factors affecting customers loyalty to supermarkets in ho chi minh city

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The factors affecting customers loyalty to supermarkets in ho chi minh city

[Type text]1OUMOPEN UNIVERSITY MALAYSIABUSINESS RESEARCH PROJECTTHE FACTORS AFFECTINGCUSTOMERS' LOYALTY TOSUPERMARKETS IN HO CHI MINH CITYStudent:PHAM

The factors affecting customers loyalty to supermarkets in ho chi minh city M THANH TUANID No:CGSVN00015023Class :MBAOUM0313 -K80AAdvisor:A.PROF. NGUYEN PHAN41791Business Research Methods - BMBR5103Page 1[Type text]Advisor’s a

ssessmentAdvisor’s signatureBusiness Research Methods - BMBR5103Page 2[Type text]TABLE OF CONTENTCHAPTER 1 INTRODUCTION............................... The factors affecting customers loyalty to supermarkets in ho chi minh city

...................51.1Reasons for research............................................51.2Research questions.........................................

The factors affecting customers loyalty to supermarkets in ho chi minh city

.....61.3Research goals..................................................61.4Subject and scale of research...................................61.5Resea

[Type text]1OUMOPEN UNIVERSITY MALAYSIABUSINESS RESEARCH PROJECTTHE FACTORS AFFECTINGCUSTOMERS' LOYALTY TOSUPERMARKETS IN HO CHI MINH CITYStudent:PHAM

The factors affecting customers loyalty to supermarkets in ho chi minh city .............................................7CHAPTER 21 THE RETAIL MARKET............................................92.1Revenue from retail and cons

umer services throughout the years..92.2The market for main types of retail goods.......................92.3Overview of the competition situation amon The factors affecting customers loyalty to supermarkets in ho chi minh city

g supermarkets in Vietnam.12CHAPTER 3: THEORETICAL BASES.......................................143.1Supermarket Theories..............................

The factors affecting customers loyalty to supermarkets in ho chi minh city

.............143.2Sen ice theories...............................................15

[Type text]1OUMOPEN UNIVERSITY MALAYSIABUSINESS RESEARCH PROJECTTHE FACTORS AFFECTINGCUSTOMERS' LOYALTY TOSUPERMARKETS IN HO CHI MINH CITYStudent:PHAM