The impact of service quality on customer satisfaction in samsung smart TV vietnam

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The impact of service quality on customer satisfaction in samsung smart TV vietnam

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SAMSUNGSMART TV - VIETNAMSTUDENT’S FUL

The impact of service quality on customer satisfaction in samsung smart TV vietnam LL NAME:XUAN DAI NGUYENSTUDENT ID:CGSVN00015819INTAKE:41518ADVISOR’S NAME & TITLE :Dr. DINH NGUYEN PHAN7ĨŨTẼCK LIBRARY ~ Jl-nM42036Advisor’s assessmen

tAdvisor's signature2ABSTRACTResearch topic: "THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SAMSUNG SMART TV IN VIETNAM" was conducted in The impact of service quality on customer satisfaction in samsung smart TV vietnam

Samsung Service business in Hochiminh, Hanoi, Danang and Cantho cities, period of time from 01-November to 31-Dec-2015Research objective:•To make diff

The impact of service quality on customer satisfaction in samsung smart TV vietnam

erentiation to be very challenging task•Difficult to effectively compete 2nd brands by features and specs•Excellent service is advantage to build bran

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SAMSUNGSMART TV - VIETNAMSTUDENT’S FUL

The impact of service quality on customer satisfaction in samsung smart TV vietnam s to improve Customer SatisfactionResearch methods:To examine the impact of Call Service, Visit Time, Technician, Repair Time, Repair Result, Empathy

on Customer Satisfaction in Samsung Smart TV in Vietnam. Questionnaires thru surveys collected and then processed by SPSS 16.0 statistical software to The impact of service quality on customer satisfaction in samsung smart TV vietnam

analyze results with Data processing under Reliabilityanalysis- Cronbach alpha, Exploratory factor analysis, Pearson coefficient analysis, regression

The impact of service quality on customer satisfaction in samsung smart TV vietnam

analysis.With samples of 200, questionnaires were selected as evenly distributed as in Ilochiminh, Hanoi, Danang and Cantho cities.3The result is sho

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SAMSUNGSMART TV - VIETNAMSTUDENT’S FUL

The impact of service quality on customer satisfaction in samsung smart TV vietnam s research, author recommended some proposals as below:•Utilizing technician’s attitude and experiences•Establishing process to reduce service time as

material Supply ChainManagement, shortage internal transaction, and expand Sendee center network•Focusing to provide technical training, reduce repea The impact of service quality on customer satisfaction in samsung smart TV vietnam

t repair & quality check...

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SAMSUNGSMART TV - VIETNAMSTUDENT’S FUL