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The impacts of social media marketing online on customer behaviors target audiences students

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The impacts of social media marketing online on customer behaviors target audiences students

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)THE IMPACTS OF SOCIAL MEDIA MARKETINGONLINE ON CONSUMER BEHAVIORSTARGET AUDIENCES : STUDENTSSTUD

The impacts of social media marketing online on customer behaviors target audiences students DENT’S FULL NAMENGUYEN HOANG CHUONGSTUDENT IDCGSVN00015476INTAKE41579ADVISOR’S NAME & TITLE: Assoc.Prof, PhD PHAN DINH NGUYENHUTECH LIBRARYJ- CttHo Ch

i Minh City, April 2015Business Research Method AssignmentADVISOR’S ASSESSMENTAdvisor’s signature1Business Research Method Assignment('(intents1CHAPTE The impacts of social media marketing online on customer behaviors target audiences students

R 1: INTRODUCTION...............................................41.1 Research background and problem statement..........................41.2 Purposes

The impacts of social media marketing online on customer behaviors target audiences students

of the study and research questions.......................61.3Research contribution.............................................71.4Research Gap and h

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)THE IMPACTS OF SOCIAL MEDIA MARKETINGONLINE ON CONSUMER BEHAVIORSTARGET AUDIENCES : STUDENTSSTUD

The impacts of social media marketing online on customer behaviors target audiences students .......................................112.1.1Introduction of the chapter...................................112.1.2Research philosophy - Positivism...

...........................112.1.3Research approach - Deductive.................................132.2Methods.......................................... The impacts of social media marketing online on customer behaviors target audiences students

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eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)THE IMPACTS OF SOCIAL MEDIA MARKETINGONLINE ON CONSUMER BEHAVIORSTARGET AUDIENCES : STUDENTSSTUD

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)THE IMPACTS OF SOCIAL MEDIA MARKETINGONLINE ON CONSUMER BEHAVIORSTARGET AUDIENCES : STUDENTSSTUD

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