The impacts of social media on brand attitude in vietnam

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Nội dung chi tiết: The impacts of social media on brand attitude in vietnam

The impacts of social media on brand attitude in vietnam

I..................•QUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT'(BMBR5103)THE IMPACTS OF SOCIAL MEDIA ONBRAND ATTITUDE IN VIETNAMSTUDENT’S FULL NAMEST

The impacts of social media on brand attitude in vietnam TUDENT IDINTAKEADVISOR’S NAME & TITLE: TRUONG HONG PHUC: CGSVN00015610: MAY 2013: ASSOC. PROF. DR. NGUYEN PHANHUTECH LIBRARY1'64.42______41913Advisor’

s assessmentAdvisor’s signature2AcknowledgementI would like to express my special thanks to people helping me to finish this project, especially the d The impacts of social media on brand attitude in vietnam

earest members of my family including my mom, my wife and my little son.Billion thanks to my Facebook friends and colleagues for sharing and guiding m

The impacts of social media on brand attitude in vietnam

e through the workLast but not least, I would like to extend my gratitude to professor Phan Nguyen for his guidance and expertise throughout research

I..................•QUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT'(BMBR5103)THE IMPACTS OF SOCIAL MEDIA ONBRAND ATTITUDE IN VIETNAMSTUDENT’S FULL NAMEST

The impacts of social media on brand attitude in vietnam merging of online social networks such as Facebook, Twitter and YouTube. This phenomenon has had great impact on the life of individuals as well as bu

sinesses. On the business term, online social networks have open door for a more variety forms of business. However, businesses arc facing several dow The impacts of social media on brand attitude in vietnam

nside impacts resulting from such networks.Vietnam is one of the top countries in the world adopting social media with enthusiasm despite its low leve

The impacts of social media on brand attitude in vietnam

l economic strength. This country especially has witnessed a great deal of changes from online networks on the people and businesses. This research pa

I..................•QUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT'(BMBR5103)THE IMPACTS OF SOCIAL MEDIA ONBRAND ATTITUDE IN VIETNAMSTUDENT’S FULL NAMEST

The impacts of social media on brand attitude in vietnam d like to analyze the relations between online social networks and the making of brand attitude.Further more, social media will enable businesses to c

ommunicate within and with other businesses cheaper, more quickly and more efficiently. This eventually help businesses form a positive image in custo The impacts of social media on brand attitude in vietnam

mers1 mind. Social media creates greater opportunities for firms to increase their market shares and sales. This eventually leads to business growth.K

The impacts of social media on brand attitude in vietnam

ey words: SM (social media), branding, brand attitude4Table of ContentsCHAPTER 1: INTRODUCTION........................................................

I..................•QUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT'(BMBR5103)THE IMPACTS OF SOCIAL MEDIA ONBRAND ATTITUDE IN VIETNAMSTUDENT’S FULL NAMEST