Factors affect to the online shopping intention of customers in vietnam

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Factors affect to the online shopping intention of customers in vietnam

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)FACTORS AFFECT TO THE ONLINE SHOPPING INTENTION OF CUSTOMERS IN VIETNAM10L34VSTUDENT’S FULL NAME

Factors affect to the online shopping intention of customers in vietnam ESTUDENT IDINTAKEADVISOR’S NAME & TITLE: LUONG THI NGOC BICH: CGS00019060: 2014: DR. BUI PHI HUNG42461HUTECH LIBRARY /7.0!Advisor’s assessmentAdvisor’

s signatureTABLE OF CONTENTLIST OF FIGURES......................................4LIST OF TABLES.......................................5ABBREVIATIONS.. Factors affect to the online shopping intention of customers in vietnam

.....................................6ABSTRACT............................................71.1.Introduction...........................................

Factors affect to the online shopping intention of customers in vietnam

..............81.1.1.Shopping online....................................................81.1.2Intent online shopping..................................

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)FACTORS AFFECT TO THE ONLINE SHOPPING INTENTION OF CUSTOMERS IN VIETNAM10L34VSTUDENT’S FULL NAME

Factors affect to the online shopping intention of customers in vietnam ..........91.2.2Purpose of the study...............................................101.2.3Research question...........................................

.......101.2.4The scope of the research..........................................111.2.5Research Methods.............................................. Factors affect to the online shopping intention of customers in vietnam

..... 11CHAPTER 2 - LITERATURE REVIEW..............................................122.1Introduction..................................................

Factors affect to the online shopping intention of customers in vietnam

.........122.1.1Overview e-commerce market in Vietnam:.............................12

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)FACTORS AFFECT TO THE ONLINE SHOPPING INTENTION OF CUSTOMERS IN VIETNAM10L34VSTUDENT’S FULL NAME