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0074 DEVELOPING REBRAND STRATEGY FOR SAIGONTOURIST HOLDING COMPANY

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Nội dung chi tiết: 0074 DEVELOPING REBRAND STRATEGY FOR SAIGONTOURIST HOLDING COMPANY

0074 DEVELOPING REBRAND STRATEGY FOR SAIGONTOURIST HOLDING COMPANY

TRƯỜNG ĐẠI HỌC MỚ TP. HCM UNIVERSITÉ LIBRE DE BRUXELLES ITO CHI MINH CITY OPEN UNIVERSITY SOLVAYBRUSSELSSCHOOLMBAVB4CHAU HOANG NHUTDEVELOPING REBRAND

0074 DEVELOPING REBRAND STRATEGY FOR SAIGONTOURIST HOLDING COMPANY STRATEGY FORSAIGONTOƯRIST HOLDING COMPANYMASTER PROJECTMASTER IN BUSINESSADMINISTRATION(PART-TIME)Ho Chi Minh City-2011ACKNOWLEDGEMENTI would like to

express my heartfelt gratitude to Dr. HOANG 1H1 EHUONG THAO lor her patient guidance and expert supervision. I rom the beginning of this dissertation 0074 DEVELOPING REBRAND STRATEGY FOR SAIGONTOURIST HOLDING COMPANY

. Dr. PHUONG THAO has given to continue the encouragement to make this dissertation become possibility, sharp studying and successfully finishing.Grea

0074 DEVELOPING REBRAND STRATEGY FOR SAIGONTOURIST HOLDING COMPANY

tly and sincerely thanks are given to SAIGONTOURIST HOLDING COMPANY and Mr. I RAN HUY THANG, Director of Sales & Marketing; Dcntsu Inc. expert team an

TRƯỜNG ĐẠI HỌC MỚ TP. HCM UNIVERSITÉ LIBRE DE BRUXELLES ITO CHI MINH CITY OPEN UNIVERSITY SOLVAYBRUSSELSSCHOOLMBAVB4CHAU HOANG NHUTDEVELOPING REBRAND

0074 DEVELOPING REBRAND STRATEGY FOR SAIGONTOURIST HOLDING COMPANYl knowledge and advices supporting me during post-graduate program and have spared their precious time to read through and given comments on this diss

ertation.I also specially thanks to my colleagues, classmates and others who help me information, questionnaire development, contribution ideas and ot 0074 DEVELOPING REBRAND STRATEGY FOR SAIGONTOURIST HOLDING COMPANY

hers.Hoping that all of you are more and more healthful and successful in your life.With all the appreciation.Chau Hoang NhulMBAVB4March. 2012. Ho Chi

0074 DEVELOPING REBRAND STRATEGY FOR SAIGONTOURIST HOLDING COMPANY

Minh city■V ìi *■COMMITMENTSI confirm that this thesis is a presentation of my original research work which I have studied and researched. Wherever c

TRƯỜNG ĐẠI HỌC MỚ TP. HCM UNIVERSITÉ LIBRE DE BRUXELLES ITO CHI MINH CITY OPEN UNIVERSITY SOLVAYBRUSSELSSCHOOLMBAVB4CHAU HOANG NHUTDEVELOPING REBRAND

0074 DEVELOPING REBRAND STRATEGY FOR SAIGONTOURIST HOLDING COMPANYborative research and discussions.This work is done for the study purpose. Copying or using this paper for any other purpose must be subject to the wr

itten acceptance of the author.Chau Hoang Nhut*/ Hi V-TUTOR’S COMMENTSCandidate: CHAU HOANG NHUTProject title:Comments:■V ivTABLE OF CONTENTSCHAPTER 1 0074 DEVELOPING REBRAND STRATEGY FOR SAIGONTOURIST HOLDING COMPANY

INTRODUCTION......................................................21.1.Background of Vietnam tourism industry and Saigontourist Holding Company. 2

TRƯỜNG ĐẠI HỌC MỚ TP. HCM UNIVERSITÉ LIBRE DE BRUXELLES ITO CHI MINH CITY OPEN UNIVERSITY SOLVAYBRUSSELSSCHOOLMBAVB4CHAU HOANG NHUTDEVELOPING REBRAND

TRƯỜNG ĐẠI HỌC MỚ TP. HCM UNIVERSITÉ LIBRE DE BRUXELLES ITO CHI MINH CITY OPEN UNIVERSITY SOLVAYBRUSSELSSCHOOLMBAVB4CHAU HOANG NHUTDEVELOPING REBRAND

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