1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONS
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONS
1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONS
TSL’CNG Da] hocT? ho,íUNIVERSITY jJBRE DE BRUXELLESHO CHI MINH ary OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVE3TRAN QUƠC VIETBUILDING A BUSINESS STRATE 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSEGY FOR THERETAIL CONSULTING DIVISION OF VIETMAISOLUTIONSMASTER PROJECT MASTER OF BUSINESS ADMINISTRATIONADVISOR: DR. BUI THANH TRANGHo Chi Minh City-2011SUPERVISOR’S APPROVAL1 hereby certify thill this dissertation, submitted by Mr. Tran Quoc Viet, conforms Io acceptable standards and is hilly adeq 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSuate in scope and quality to fulfill the dissertation requirements for the degree of Master of Business Administration.Dr. Bui lhanh TrangSupervisorDa1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONS
leiiiACKNOWLEDGMENTFirstly, my deepest thanks to my supervisor. Dr. Bui Thanh Trang, for guiding and commenting on various document versions of mine wTSL’CNG Da] hocT? ho,íUNIVERSITY jJBRE DE BRUXELLESHO CHI MINH ary OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVE3TRAN QUƠC VIETBUILDING A BUSINESS STRATE 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSut the study’s quantitative questionnaire and guidelines during the execution of the study’s survey; Mr. I.e Phong Dinh and Mrs. Bui Thi Hong Hai my classmates - for rex dewing my thesis and proposing corrections.Thirdly. thanks also my staff al VUi 1 MAI Solutions, especially Mr. Pham Quang Vinh. M 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSr. Nguyen Manh Tuong and Mrs. Nguyen Ngoc Suong for helping me interview retailers and synthesize survey’s results.Last but not least. 1 would like to1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONS
lake this opportunity to express my deep gratitude and acknowledgement towards my family, especially my mom. my dad and my grand-mother for being a cTSL’CNG Da] hocT? ho,íUNIVERSITY jJBRE DE BRUXELLESHO CHI MINH ary OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVE3TRAN QUƠC VIETBUILDING A BUSINESS STRATE 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONS6 with two main business areas, which are hardware reseller and software development, rhe company's customers arc mainly domestic customers and some arc outsourcing oversea customers. Activities of these two businesses in recent years have become stable and achieved high growth rates, hl 2009 and in 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONS 2010 the company achieved the ROL growth rales of 14.7 percent and 21.5 percent.Beginning in 2010. recognizing the great potential of Vietnam's retai1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONS
l market, the company opened a new business area. Ulis busmess is retail consulting, starling with a POS software and an inventory management softwareTSL’CNG Da] hocT? ho,íUNIVERSITY jJBRE DE BRUXELLESHO CHI MINH ary OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVE3TRAN QUƠC VIETBUILDING A BUSINESS STRATE 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSre development.Tn the business plan for the period 2011 - 2015. the company aims to penetrate stronger into the market. To achieve this goal, the company needs to examine, analyze the market in details to develop an effective business strategy, and this is why the study is about.Hie primary objectiv 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSe of the study is to analyze the external environment (markets, customers. products, competitors...) and the internal environment of the company to de1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONS
velop an appropriate business strategy for the retail consulting division. The secondary objective of the study is to provide recommendations for reviTSL’CNG Da] hocT? ho,íUNIVERSITY jJBRE DE BRUXELLESHO CHI MINH ary OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVE3TRAN QUƠC VIETBUILDING A BUSINESS STRATE 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSuding the macro environment, the Vietnam's retail market, the technology solutions market for retailers, customers and competitors) to identify opportunities and threats. After analyzing, the study continues with an overview of current operational status and performance of the company. Intensive int 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSernal envừonmentaỉ audits are carried out to identify strengths and weaknesses of the company. Based on the analysis of the current situation, the stu1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONS
dy provides recommendations for revising the company’s mission and long-term objectives. Alternative business strategies are evaluated to choose an apTSL’CNG Da] hocT? ho,íUNIVERSITY jJBRE DE BRUXELLESHO CHI MINH ary OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVE3TRAN QUƠC VIETBUILDING A BUSINESS STRATE 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSal and attractive market. To penetrate this market, the company needs to focus on completing the current POS software and inventory management software in the direction of a differentiation strategy, and enhance marketing and sales activities to penetrate the market. Target customers of the company 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSare FMCG and fashion retailers because these customers are much more in needs of value creation solutions from the company.Although this study only fo1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONS
cused on the retail consulting division, the way the research is conducted and the results achieved will be a good basis for the company to carry out TSL’CNG Da] hocT? ho,íUNIVERSITY jJBRE DE BRUXELLESHO CHI MINH ary OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVE3TRAN QUƠC VIETBUILDING A BUSINESS STRATE 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSabout competitors. However, the influence of these limitations to the results of the study was not high and can be eliminated when the company has more information during the strategy implementation process.vi 1217 BULLDING A BUSTNESS STRATEGY FOR THE RETAIL CONSULTING DIVISION OF VIETMAI SOLUTIONSTSL’CNG Da] hocT? ho,íUNIVERSITY jJBRE DE BRUXELLESHO CHI MINH ary OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVE3TRAN QUƠC VIETBUILDING A BUSINESS STRATEGọi ngay
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