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Effect of base transceiver shortage on customer churn in mobifone

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Tài liệu:           ✅  ĐÃ ĐƯỢC PHÊ DUYỆT
 













Nội dung chi tiết: Effect of base transceiver shortage on customer churn in mobifone

Effect of base transceiver shortage on customer churn in mobifone

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHlnl»rnntion«l School ofHOANG THU THAOEFFECT OF BASE TRANSCEIVER SHORTAGE ON

Effect of base transceiver shortage on customer churn in mobifoneN CUSTOMER CHURN IN MOBIFONEMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: PGS.TS TRAN HA MINH QUANHo Chi Minh City - Year 2020Table of contents1INTRODU

CTION.................................................21.1Overview of the telecommunication industry in Vietnam........21.2Vietnam telecommunication i Effect of base transceiver shortage on customer churn in mobifone

ndustry challenges from 2013 to 2018...31.2.1Development internet service - 3G/4G...................41.2.2Network Transfer Services...................

Effect of base transceiver shortage on customer churn in mobifone

...........51.3Profile of MobiFone Telecom Corporation - Mobifone...........51.3J Mobifone organizationalstructure industry'.............62PROBLEM ANA

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHlnl»rnntion«l School ofHOANG THU THAOEFFECT OF BASE TRANSCEIVER SHORTAGE ON

Effect of base transceiver shortage on customer churn in mobifone............................ 152.2.1Relationship between service quality (SERVIQƯAL model) and thefirst problem.......................................

........182.2.2Other problems........................................223PROBLEM IDENTIFICATION......................................224CAUSE VALIDATIO Effect of base transceiver shortage on customer churn in mobifone

N............................................254.1List of causes..............................................264.1.1Inappropriate telecommunication i

Effect of base transceiver shortage on customer churn in mobifone

nfrastructure..........264.1.2Poor quality' sendee....................................284.1.3Inappropriate pricing.................................284

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHlnl»rnntion«l School ofHOANG THU THAOEFFECT OF BASE TRANSCEIVER SHORTAGE ON

Effect of base transceiver shortage on customer churn in mobifoneervice quality (SERVỈQUAL) model in thetelecommunication industry....................................334.2.2Final caused-effect map...................

..............365ALTERNATIVE SOLUTION..........................................385.1Priority solutions to BTS shortage............................38 Effect of base transceiver shortage on customer churn in mobifone

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHlnl»rnntion«l School ofHOANG THU THAOEFFECT OF BASE TRANSCEIVER SHORTAGE ON

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