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ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VN

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Nội dung chi tiết: ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VN

ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VN

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE’ LIBRE DE BRUXELLES SOLVAY BUSINESS SCHOOLMBMM PROGRAMStudent's name: BI

ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VNIT nil THANH HAENHANCING THE EFFECTIVENESS of NOKI A KEY RETAIL CHANNELS“The case of NOKIA Representative Office ill VN ”FINAL PROJECTMASTER IN BUSINE

SS & MARKETING MANAGEMENTTutor’s name: Dr Nguyen Dinh ThoHo Chi Minh City May 2007□MBM.XÍỈ Acknowledgement of commitmentI, Bui Thi Thanh Ha. prepared ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VN

and conducted this business project “ Developing Nokia Key Retail Channels” as final project of our MBMM1 program.With the approval and great advices

ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VN

from the Marketing Director Mr Nguyen Quyet Thang, this project has been accomplished by myself and served my cunent company as a real case.I trust th

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE’ LIBRE DE BRUXELLES SOLVAY BUSINESS SCHOOLMBMM PROGRAMStudent's name: BI

ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VNr profound indebtedness to the courtesy advisor of Dr. Nguyen Dinh Tho and for his valuable guidance, document offer and encouragement during the cour

se of this work. His helpful suggestions, supervision and comments have greatly improved the quality of this work.I also wish to express his faithful ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VN

gratitude to Dr. Iran Anh Tuan and Professor Jean Pierre Bayens for kindly consenting to be member of my thesis examination committee.I also convey my

ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VN

sincere thanks to Nokia Vietnam, Marketing and Sales team for providing the information and general support enabling me to undertake of the Master of

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE’ LIBRE DE BRUXELLES SOLVAY BUSINESS SCHOOLMBMM PROGRAMStudent's name: BI

ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VNl project.I hope to send my thanks to my close friends in MBMM1 who gave me lots of practical and moral support. My thanks want to send to Nokia owner

s 39 Le Duan. 165 I lai Ba Tiling. Mobile man Vien Thong A. Mobile world who gave me great ideas to finish my works.f inally. I wish to express my gra ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VN

titude to my beloved family.AÍBAÍMCONTENTSAcknowledgement of commitmentAcknowledgementTable of contentComments from advisorComments from ProfessorsAbb

ENHANCING THE EFFECTIVENESS of NOKIA KEY RETAIL CHANNELS The case of NOKTA Representative Office in VN

reviations listAppendix listPageExecutive summary.................................................. 1-2Part I: INTRODUCTION44989Part II: SITUATION ANA

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE’ LIBRE DE BRUXELLES SOLVAY BUSINESS SCHOOLMBMM PROGRAMStudent's name: BI

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE’ LIBRE DE BRUXELLES SOLVAY BUSINESS SCHOOLMBMM PROGRAMStudent's name: BI

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