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Ineffciency inventory managerment case of excess inventory of THM company

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Nội dung chi tiết: Ineffciency inventory managerment case of excess inventory of THM company

Ineffciency inventory managerment case of excess inventory of THM company

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI PHUONG TRINHHOW TO RECAPTURE LOST CUSTOMERS ATEVERGREEN SHIPPING AG

Ineffciency inventory managerment case of excess inventory of THM companyGENCY (VIETNAM)ID:22130086MASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: PROF. NGUYEN THI MAITRANGl4<-» Phi Minh rjtw ■ Vpar ?01Aol ; iEXECUTIVE SUMMARY

Suppose that the shipping industry is a potential & challenge field in Viet Nam which we need to explore and develop the service quality more strongly Ineffciency inventory managerment case of excess inventory of THM company

& fruitfully. The author of this paper who has ever spent the working time at the Evergreen shipping Agency (Viet Nam) (EGV); has a bit of experience

Ineffciency inventory managerment case of excess inventory of THM company

in this shipping field and decides to choose the subject of thesis relating to this field with hoping that the thesis can help the company to realize

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI PHUONG TRINHHOW TO RECAPTURE LOST CUSTOMERS ATEVERGREEN SHIPPING AG

Ineffciency inventory managerment case of excess inventory of THM companyor has a chance to contact with many departments in EGV and decides to focus mainly on the business department because the author was learned that bus

iness department is the most important department to help to bring to the profit for the wholly company. Recently, the author is informed that busines Ineffciency inventory managerment case of excess inventory of THM company

s department needs to be improved because its performance is too bad. During researching, the author finds that business department is facing with the

Ineffciency inventory managerment case of excess inventory of THM company

main problem: Lost accounts leading to cargo lifting decreased too much during the first quarter of 2016. First, the author discovers the causes and

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI PHUONG TRINHHOW TO RECAPTURE LOST CUSTOMERS ATEVERGREEN SHIPPING AG

Ineffciency inventory managerment case of excess inventory of THM companyhe most important cause which affects strongly to EGV’s lifting falling. The main cause is regarding to rate issue which salesperson in charge can’t m

atch suppliers’ request. Many accounts were lost or stopped using EGV’s service to move to other competitors who can meet their expectation. However, Ineffciency inventory managerment case of excess inventory of THM company

the main cause which is stated here is still unclear that needs to investigate deeper to find out the real problem and the author1 I p a g econtinues

Ineffciency inventory managerment case of excess inventory of THM company

to do the second survey in next step and find that the real cause is the failure of customer retention. With the increase in the pressure of external

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI PHUONG TRINHHOW TO RECAPTURE LOST CUSTOMERS ATEVERGREEN SHIPPING AG

Ineffciency inventory managerment case of excess inventory of THM companyy intends that EGV still have many occasions to adjust and improve in the strategic decision-making on business problem in maintenance and improvement

of customer retention. Once the business problem and its most important causes have been identified and validated, a solution can be designed. There Ineffciency inventory managerment case of excess inventory of THM company

are two solutions given to discuss as below:Solution 1: Freight adjustment to meet customer’s expectation (direct solution)Solution 2: Developing a sy

Ineffciency inventory managerment case of excess inventory of THM company

stem for measuring the performance of a sales department (indirect solution through human resource aspect)The author evaluates and makes a comparison

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI PHUONG TRINHHOW TO RECAPTURE LOST CUSTOMERS ATEVERGREEN SHIPPING AG

Ineffciency inventory managerment case of excess inventory of THM companyards the service more and more. So, the second solution is chosen (he best one for project-oriented evaluation. In order to help the readers to unders

tand more details and take this paper as the sample to make a reference for the similar organization situation in the shipping industry. Through (his Ineffciency inventory managerment case of excess inventory of THM company

paper, the author will present, analyze, evaluate the symptomatic phenomena of a specific problem of the project throughout the whole process and give

Ineffciency inventory managerment case of excess inventory of THM company

valuable comments for the organization.https: //k hot h u vien .comHOW TO RECAPTURE LOST CUSTOMERS ATEVERGREEN SHIPPING AGENCY (VIETNAM)ABBREVIATION

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI PHUONG TRINHHOW TO RECAPTURE LOST CUSTOMERS ATEVERGREEN SHIPPING AG

Ineffciency inventory managerment case of excess inventory of THM companyION OF POTENTIAL SOLUTIONS FOR THE PROBLEM.35IV/ IDENTIFICATION / ACTION PLAN........................46V/CONCLUSION------------------.-■■■■■■■■■■. ...

....... 50VI/ SUPPORTING INFORMATION..............................51REFERENCES..............................................55APPENDIX............... Ineffciency inventory managerment case of excess inventory of THM company

.................................60RESEARCH TRANSCRIPTSCUSTOMER SATISFACTION SURVEY TEMPLATEABBREVIATION & NOTES2M: container shipping industry allian

Ineffciency inventory managerment case of excess inventory of THM company

ce between Maersk (MSK) and MSC

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI PHUONG TRINHHOW TO RECAPTURE LOST CUSTOMERS ATEVERGREEN SHIPPING AG

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI PHUONG TRINHHOW TO RECAPTURE LOST CUSTOMERS ATEVERGREEN SHIPPING AG

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