Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (37)
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (37)
Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (37)
Capstone projectGlobal Advanced Master of Business Administration ProgramSTRATEGIC MANAGEMENTTopic: BUSINESS STRATEGIC MANAGEMENT IN NO 319 COMPANY1TA Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (37)ABLE OF CONTENTINTRODUCTION11The necessity of the study12Object and scope of the study13Methodology of the study24Structure of the capstone projectCHAPTER 1: RATIONALE OF BUSINESS STRATEGY31.1CONCEPT, CHARACTERISTICS AND ROLE OF BUSINESS STRATEGY IN ENTERPRISE31.1.2Characteristics of business strate Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (37)gy31.1.3Role of business strategy31.2PROCESS OF MANAGING BUSINESS STRATEGY41.2.1Analyzing situation41.2.2Building strategy41.2.3Implementing strategy5Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (37)
1.2.4Assessing strategy51.2.5Requirements on building business strategy61.3DETERMINING MISSIONS AND SYSTEM OF STRATEGIC GOALS61.3.1Strategic missions6Capstone projectGlobal Advanced Master of Business Administration ProgramSTRATEGIC MANAGEMENTTopic: BUSINESS STRATEGIC MANAGEMENT IN NO 319 COMPANY1TA Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (37)ing sectorial environment (operational environment)91.4.3Analyzing internal environment of enterprise111.5DIFFERETIATING TYES OF BUSINESS STRATEGY121.5.1General business strategy121.5.2Functional-level business strategies131.6METHODS OF ANALYZING AND SELECTING STRATEGY131.6.1Boston Consulting Group Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (37)Matrix (BCG)131.6.2McKinsey Matrix151.6.3SWOT analysis and strategy combination17CHAPTER 1 EXECUTIVE SUMMARY19Capstone projectGlobal Advanced Master of Business Administration ProgramSTRATEGIC MANAGEMENTTopic: BUSINESS STRATEGIC MANAGEMENT IN NO 319 COMPANY1TACapstone projectGlobal Advanced Master of Business Administration ProgramSTRATEGIC MANAGEMENTTopic: BUSINESS STRATEGIC MANAGEMENT IN NO 319 COMPANY1TAGọi ngay
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