Luận văn thạc sĩ UEB marketing solutions for NPK fertilizer of petro vietnam fertilizer and chemicals corporation (PVFCCo) in the period 2012 2014
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEB marketing solutions for NPK fertilizer of petro vietnam fertilizer and chemicals corporation (PVFCCo) in the period 2012 2014
Luận văn thạc sĩ UEB marketing solutions for NPK fertilizer of petro vietnam fertilizer and chemicals corporation (PVFCCo) in the period 2012 2014
VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS— H s B —* IAMMMV IMTran Van HiepMARKETING SOLUTIONS FOR NPK FERTILIZER OFPETROVIETNAM FERT Luận văn thạc sĩ UEB marketing solutions for NPK fertilizer of petro vietnam fertilizer and chemicals corporation (PVFCCo) in the period 2012 2014TILIZER AND CHEMICALSCORPORATION (PVFCCo) IN THE PERIOD 2012 - 2014Major: Business AdministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESIS SUMMARYSupervisor: Dr. Tran Doan KimHanoi - 2011TABLE OF CONTENTSACKNOWLEDGEMENTS...............................................1ABSTRACT........... Luận văn thạc sĩ UEB marketing solutions for NPK fertilizer of petro vietnam fertilizer and chemicals corporation (PVFCCo) in the period 2012 2014...........................................iiTQMTAT........................................................ÃYTABLE OF CONTENTS.......................Luận văn thạc sĩ UEB marketing solutions for NPK fertilizer of petro vietnam fertilizer and chemicals corporation (PVFCCo) in the period 2012 2014
......................viLIST ABBREVIATIONS............................................ixLIST OF FIGURES...............................................VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS— H s B —* IAMMMV IMTran Van HiepMARKETING SOLUTIONS FOR NPK FERTILIZER OFPETROVIETNAM FERT Luận văn thạc sĩ UEB marketing solutions for NPK fertilizer of petro vietnam fertilizer and chemicals corporation (PVFCCo) in the period 2012 2014.......................................12,Necessity of (he thesis...................................13Research aim and objectives...............................24Research questions........................................35,Data sources .and Research inediodolog)-..................36,Scope of the res Luận văn thạc sĩ UEB marketing solutions for NPK fertilizer of petro vietnam fertilizer and chemicals corporation (PVFCCo) in the period 2012 2014earch.....................................37â– Significance of the research..............................48. Structure of the thesis.................Luận văn thạc sĩ UEB marketing solutions for NPK fertilizer of petro vietnam fertilizer and chemicals corporation (PVFCCo) in the period 2012 2014
..................4Chapter 1: LITERATURE REVIEW...................................51.1The concept of marketing.................................51.2.ThVIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS— H s B —* IAMMMV IMTran Van HiepMARKETING SOLUTIONS FOR NPK FERTILIZER OFPETROVIETNAM FERT Luận văn thạc sĩ UEB marketing solutions for NPK fertilizer of petro vietnam fertilizer and chemicals corporation (PVFCCo) in the period 2012 2014........................IQ1.3.Target market segmentation, selectionand positioning..141.3.1.Market segmentation.................................151.3.2.Select the target market............................171:3:3: Posidoning hl the Market:...........................121.4.Marketing Mix (4P)........... Luận văn thạc sĩ UEB marketing solutions for NPK fertilizer of petro vietnam fertilizer and chemicals corporation (PVFCCo) in the period 2012 2014..........................2QChapter 2: NPK MARKET ANALYSIS OF PETROVIETNAM FERTILIZERAND CHEMICALS CORPORATION (PVECCo)............................23VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS— H s B —* IAMMMV IMTran Van HiepMARKETING SOLUTIONS FOR NPK FERTILIZER OFPETROVIETNAM FERTVIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS— H s B —* IAMMMV IMTran Van HiepMARKETING SOLUTIONS FOR NPK FERTILIZER OFPETROVIETNAM FERTGọi ngay
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