Luận văn thạc sĩ UEH adopition of e banking in vietnam

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Luận văn thạc sĩ UEH adopition of e banking in vietnam

0UNIVERSITY OF EC ONOMICS HO CHI MINH CITY VIET NAMInternational School of BusinessỒ Ngoc Anil ThyADOPTION OF E-BANKING IN VIETNAMMASTER OF BUSINESS (

Luận văn thạc sĩ UEH adopition of e banking in vietnam(Honours)Ho Chi Minh City - Year 20141UNIVERSITY OF ECONOMICS HO CHI MINH CITY VIET NAMInternational School of BusinessVo Ngoc Anil ThyADOPTION OF E-B

ANKING IN VIETNAMMASTER OF BUSINESS (Honours)Supervisor: Dr. Ngo Viet LiemHo Chi Minh City - Year 20142AbstractE-banking is one of the most powertill Luận văn thạc sĩ UEH adopition of e banking in vietnam

tools for making banking transactions. This study examines the relationship between attributes of E-banking website (e.g. perceived security, perceive

Luận văn thạc sĩ UEH adopition of e banking in vietnam

d privacy, perceived useftilness and perceived ease of use) and Trust in E-banking. This study also examines the extent to which trust in E-banking in

0UNIVERSITY OF EC ONOMICS HO CHI MINH CITY VIET NAMInternational School of BusinessỒ Ngoc Anil ThyADOPTION OF E-BANKING IN VIETNAMMASTER OF BUSINESS (

Luận văn thạc sĩ UEH adopition of e banking in vietnametcombank) Bien Hoa Branch and Nhon Trach Branch, which are located in Dong Nai Province, Southeast Vietnam. The findings of this study show that amon

g the four attributes of E-banking, perceived privacy, perceived usefulness and perceived ease of use had a certain impact on trust in E-banking while Luận văn thạc sĩ UEH adopition of e banking in vietnam

perceived security did not have such impact. This study also found the positive relationship not only between trust in E-banking and perceived value

Luận văn thạc sĩ UEH adopition of e banking in vietnam

but also between perceived value and company image.Keywords: trust. E-banking. online banking. Internet banking3TABLE OF CONTENTS> CHAPTER 1: INTRODUC

0UNIVERSITY OF EC ONOMICS HO CHI MINH CITY VIET NAMInternational School of BusinessỒ Ngoc Anil ThyADOPTION OF E-BANKING IN VIETNAMMASTER OF BUSINESS (

Luận văn thạc sĩ UEH adopition of e banking in vietnamURE REVIEW AND THEORETICAL FRAMEWORK2.1.Attributes of E-banking Website2.2.Trust in E-banking2.3.Perceived Value2.4.Company Image> CHAPTER 3: RESEARCH

METHODOLOGY3.1.Research design3.2.Measurement instruments and questionnaires construction3.3.Sampling and data collection43.4.Data analysis method>CH Luận văn thạc sĩ UEH adopition of e banking in vietnam

APTER 4: ANALYSIS AND RESULT

0UNIVERSITY OF EC ONOMICS HO CHI MINH CITY VIET NAMInternational School of BusinessỒ Ngoc Anil ThyADOPTION OF E-BANKING IN VIETNAMMASTER OF BUSINESS (