Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailing
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Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailing
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RET Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailingTAILINGMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RETAILINGID:22120030MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. Cao Hao ThiHo Chi Minh Cit Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailingy - Year 2014ACKNOWLEDGEMENTI would like to express my deep gratitude to everyone who helped and guided me through the entire MBA program.Foremost. ILuận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailing
would like to express my sincere thanks to my supervisor Dr. Cao Hao Thi for the continuous support for my MBA thesis and research, lor his patience, UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RET Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailingd having a better advisor and mentor for my MBA study.I am gratetill to thank Prof. Nguyen Dinh Tho and the International School of business (ISB) not only because they had built this extremely practical and helpful program but also the way Prof. Tho and ISB supported me during my MBA time.1 also wo Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailinguld like to extent my appreciation to my dear classmates. Together we have had lots of wonderful new experiences in learning and building social netwoLuận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailing
rk.Last but not least. I would like to express my special gratitude to my family for their endless encouragement and support through my life.ihttps://UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RET Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailingternet and technology, people are no longer need to go out for their shopping since they can use e-retailing for almost everything they need. Although e-shopping has its huge potential to even replace the traditional way of shopping, it has its own problem. It is when people only use website for ref Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailingerence, and then they come directly to the physical store to pick up their items.This research is conducted to find out the critical factors that canLuận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailing
measure the customers’ intention to use e-retailing. From several studies about this topic, especially the theory' of reasoned action (TRA). there areUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RET Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailingr to conduct the research, a sample size of 150 questionnaire about clothing products are collected with respondents are office employees in Ho Chi Minh city. Then, the data are analyzed by reliability test. EFA and multiple regression analysis.Result of the thesis shows that the customers’ intentio Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailingn to use e-retailing is impacted only by trust and subjective norm. Therefore, it is suggested that owners of the business should try to gain trust ofLuận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailing
their customers and encourage people to shop by groups.Since this research only focused in fashion products in Ho Chi Minh city, furthers studies in UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RET Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailingKeywords: intention to use. TRA. e-retailingiiTable of contentAcknowledgementiAbstractiiChapter 1 INTRODUCTION11.1Research background11.2Problem statement21.3Research objectives31.4Research questions31.5Research scope31.6Research significant4 Luận văn thạc sĩ UEH critical factors affecting the customers intention to use e retailingUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RETGọi ngay
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