Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002
Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002
MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAI Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002IL BANKING SERVICESIN VIETNAMMASTER THESISHo Chi Minh City, 2011MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAIL BANKING SERVICESIN VIETNAMMajor: Business AdministrationCode: 60.34.05MASTER THESISS Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002upervisor: Nguyen Thi Mai TrangHo Chi Minh City, 2011ACKNOWLEDGEMENTFirst of all, I would like to express my deep appreciation to my supervisor Dr. NgLuận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002
uyen Till Mai Trang, a respectable, responsible and resourcetill scholar, who had read and re-read my work repeatedly, thanks her for all the patienceMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAI Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002 my appreciation Dr. I ran Ha Minh Quan, my head teacher, for his encourages.Thanks and love in abundance to my parents, who provided much support in everything.I would like also thank all my best friends who had assisted and supported me. especially in valuable research database, data collection pr Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002ocess.ABSTRACTWith the intense competition and increasing globalization in the financial markets, bank management must develop customer-oriented stratLuận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002
egies in order to compete successfully in the competitive retail-banking environment. The longer a bank can retain a customer, the greater revenue andMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAI Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002inancial products provided by the retail banks. In order to stay competitive, bank managers need to understand the factors that influence and determine bank consumers' re-purchase intentionPurpose: This study identifies and analyses the factors that influence bank customers' re-purchase intention 11 Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 0021 the Vietnamese retail banking industry.Methodology: Sampling technique IS used to select the respondents from some banks in Ho Chi Minh City. MultipLuận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002
le regression analysis was used to identify relationship between independent variables (convenience, senice quality, competitiveness of price, reputatMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAI Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002Competitiveness of price, and Reputation have an impact on bank customers’ re-purchase intention.Practical implications: In general, the results of this research allow senice marketers to develop and implement sen ices marketing strategies to increase bank customers’ re-purchase intention rates, and Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002 in turn, increase bank profits.Keywords: Convenience, Sen ice quality, Competitiveness of price. Reputation and Tangibles. Bank customers’ re-purchasLuận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002
e intention. Retail banking sen ices. Vietnam.GLOSSARYAutomated teller machine (ATM). A special device that allows customer to make debit transactionsMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAI Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002 location by using a telephone (Telephone banking or Telebanking).Internet banking. Systems that enable bank customers to access accounts and general information on bank products and sen ices through a personal computer (PC) or other intelligent devices.Table of Contents Luận văn thạc sĩ UEH determinants of adidass supply chain performance in asia pacific region 002MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAIGọi ngay
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