Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam
Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER'S GREENCONSUMPTION INTENTION: A Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam STUDY OF GREENHOME APPLIANCES PRODUCTS LN MET NAM.MASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2015UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER’S GREENCONSUMPTION INTENTION: A STUDY OF GREEN HOME APPLIANCES PRODUCTS IN Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnamVIET NAM.ID:22120135MASTER OF BUSINESS (Honours)SUPERVISOR: DR. PHAM NGOC THUYHo Chi Minh City - Year 2015iABSTRACTResearch suggests four structures:Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam
the impact of attitudes toward green brand, green satisfaction, green brand perceived value, green trust to green consumption intention and this studyUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER'S GREENCONSUMPTION INTENTION: A Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnamtionship between the attitude toward green brand variable, green satisfaction variable, green brand perceived value variable, green trust variable and green consumption intention variable. Green home appliances products with foreign brand which are distributed in Vietnam are the focus for this study Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam, the green appliances products have green energy label to energy saving and environmental friendly. A survey involving 300 respondents are conductedLuận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam
for this study, the method is used by face-to-face interview.Keywords: green consumption intention, green satisfaction, green brand perceived value, aUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER'S GREENCONSUMPTION INTENTION: A Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam......11.1.Research background........................................................11.2.Research problems..........................................................21.3.Research objectives........................................................31.4.Research scope................................... Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam..........................41.5.Research method............................................................41.6.Significance of research...............Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam
....................................61.7.Structure of the study.....................................................6CHAPTER 2: LITERATURE REVIEW.....UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER'S GREENCONSUMPTION INTENTION: A Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietname concepts...............................................102.2.1 Attitude toward green brand..........................................102.2.2.Green satisfaction..................................................112.2.3.Green brand Perceive Value..........................................112.2.4.Green Luận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnamTrust.........................................................122.2.5.Green consumption intention.........................................122.3.HypothLuận văn thạc sĩ UEH factors affecting customers green consumption appliances , a study of green home appliances pruducts in vietnam
esis developing and proposed research model.........................13UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER'S GREENCONSUMPTION INTENTION: A UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHUNGFACTORS AFFECTING CUSTOMER'S GREENCONSUMPTION INTENTION: AGọi ngay
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