Luận văn thạc sĩ UEH factors affecting customers choice of banks to deposit
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Luận văn thạc sĩ UEH factors affecting customers choice of banks to deposit
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221 Luận văn thạc sĩ UEH factors affecting customers choice of banks to deposit120010MASTER OF BUSINESS (Honours)SUPERVISOR: DINH THAI HOANG, Ph.D.Ho Chi Minh City - Year 20141ACKNOWLEDGEMENTI would not have been able to complete my thesis without the advice, assistance, understanding and encouragement of my supervisors, my family and my friends. I would like to gratefully and Luận văn thạc sĩ UEH factors affecting customers choice of banks to deposit sincerely acknowledge their assistance and support.First of all, the most important person I would like to thank is my supervisor. Dr. Dinh Thai HoanLuận văn thạc sĩ UEH factors affecting customers choice of banks to deposit
g. Thanks to his valuable advice and generous guidance throughout the process of completing this thesis.Secondly. I would like to express my gratefulnUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221 Luận văn thạc sĩ UEH factors affecting customers choice of banks to depositld like to send my kindest gratefulness to my family, my mom. my dad and my sister in supporting me. encouraging me throughout the hard lime of completing my thesis.Furthermore, I would like to thank all of the staff at International School of Business -University of Economics Ho Chi Minh City who a Luận văn thạc sĩ UEH factors affecting customers choice of banks to depositre always enthusiastic and give me a lot of administrative support, assistance and understanding.Finally. I would like to give my gratefulness to allLuận văn thạc sĩ UEH factors affecting customers choice of banks to deposit
my classmates who have been sharing with me all their knowledge and experience as well as joys and hardship during MBA course. I would not complete myUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221 Luận văn thạc sĩ UEH factors affecting customers choice of banks to depositolvement of everyone who has helped me to complete this thesis.ABSTRACTThe priority task of not only bankers but also the economists in Vietnam is to attract more surplus capital into the bank channel to provide for the whole economy. Accomplishing Illis task can help pushing enterprises into invest Luận văn thạc sĩ UEH factors affecting customers choice of banks to depositing more, and expending business more, which attributes into boosting the whole national economy, especially in the context when interest rale of depoLuận văn thạc sĩ UEH factors affecting customers choice of banks to deposit
sit is less attractive. Based on the literature reviewed in the bank selection criteria, this study empirically investigates the main factors influencUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221 Luận văn thạc sĩ UEH factors affecting customers choice of banks to depositcustomers who arc having or used to have deposit in banks in Ho ('hi Minh City regarding their decision whether to choose this bank to deposit or not. Logistic Regression analysis was used to test the proposed hypothese to investigate the relationship between customer's choice and the influencing fa Luận văn thạc sĩ UEH factors affecting customers choice of banks to depositctors derived.According to the findings of this research. Comfortable and Financial benefits make a positive impact on Customers’ choice of banks to dLuận văn thạc sĩ UEH factors affecting customers choice of banks to deposit
eposit. The results of this research are important for bankers in managerial implications to enhance and improve their competitiveness, in other wordsUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221 Luận văn thạc sĩ UEH factors affecting customers choice of banks to depositposit, Customers' choice. Bank selection criteria.Table of ContentCHAPTER 1. INTRODUCTION.................................................11.1Research Background...............................................11.2.Research Problem and Research Objective...........................21.2.1.Research probl Luận văn thạc sĩ UEH factors affecting customers choice of banks to depositem.................................................21.2.2.Research objective...............................................31.3.Scope of Research.....Luận văn thạc sĩ UEH factors affecting customers choice of banks to deposit
............................................31.4.Significance of Research..........................................31.5.Research Structure............UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221 Luận văn thạc sĩ UEH factors affecting customers choice of banks to deposit..............................52.2Hypothesis development............................................72.2.1.Security.........................................................72.2.2.Financial benefits...............................................72.2.3.Service quality.................................. Luận văn thạc sĩ UEH factors affecting customers choice of banks to deposit................82.2.4.Convenience......................................................92.2.5.Bank image.............................................Luận văn thạc sĩ UEH factors affecting customers choice of banks to deposit
.........10UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221Gọi ngay
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