Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry
Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ON RETAILER'S WEBSITE: Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry A STUDY OF VIETNAM ELECTRONICS AND APPLIANCES INDUSTRYMASTER OF BUSINESS (Honours)HO CHI -MINH City - Year 2015UNIVERSITY OF ECONOMICS HO CHI -MINH CITYInternational School of BusinessĐinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ONRETAILER'S WEBSITE: A STUDY OF VIETNAM ELECTRONIC s AND AP Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industryPLIANCES INDUSTRYID:22120097MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. PHAM NGOC THUYHO CHI MINH City - Year 2015iABSTRACTVietnam ranks 18/20 countriLuận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry
es with the largest number of Internet users in the world, ranking eighth Asia and ranks third in Southeast Asia. Online shopping is the strategic dirUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ON RETAILER'S WEBSITE: Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industryction on electronics and appliances retailers’ websites. This research will find out that specific information, care taking, general information, billing and payment are 4 factors that affecting customer satisfaction with specific information is the most important factor.Keywords: customer satisfact Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industryion, electronics and appliances, rerailers’ website, online shoppingliTABLE OF CONTENTSABSTRACT.......................................................Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry
...................iTABLE OF CONTENTS................................................................iiLIST OF FIGURES................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ON RETAILER'S WEBSITE: Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry...................................................11.1.Research Background........................................................11.2.Research Problems..........................................................51.3.Research Objectives........................................................71.4.Rese Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industryarch Significance......................................................71.5.Research Scope............................................................Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry
.7CHAPTER 2: LITERATURE REVIEW......................................................92.1.Theoritical Background.......................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ON RETAILER'S WEBSITE: Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry' website.............102.3.1.Website elements related to information influence on customer satisfaction.112.3.2.Website elements related to service influence on customer satisfaction.132.3.3.Website elements related to system influence on customer satisfaction......142.4.Research Model............. Luận văn thạc sĩ UEH factors affecting customer satisfaction on retailers website , a study of vietnam electronics and appliances industry...............................................152.5.Summary...................................................................16UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ON RETAILER'S WEBSITE: UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thiên PhúcFACTORS AFFECTING CUSTOMER SATISFACTION ON RETAILER'S WEBSITE:Gọi ngay
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