Luận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases maket
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases maket
Luận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases maket
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thanh BìnhFACTORS CONTRIBUTING TO CUSTOMER LOYALTY IN VIETNAM INDUSTRIAL Luận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases maket GASES MARKETMASTER OF BUSINESS (Honours!Ho Chi Minh City-Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thanh BìnhFACTORS CONTRIBUTING TO CUSTOMER LOYALTY IN VIETNAM INDUSTRIAL GASES MARKETID: 21110002MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. vũ THÉ DŨNGHo C Luận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases makethi Minh City-Year 2014iCONTENTSCHAPTER 1: INTRODUCTION...................................................II. IResearch Background.....................Luận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases maket
...........................21.2Research Problems..................................................31.3Management Prolcms..............................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thanh BìnhFACTORS CONTRIBUTING TO CUSTOMER LOYALTY IN VIETNAM INDUSTRIAL Luận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases maket...........71.6Structure of Research..............................................7CHAPTER 2 : LITERATURE REVIEW AND HYPOTHESIS..............................92.1Definitions of Constructs.........................................92.1.1Relationship quality.........................................92.1.2 Luận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases maketPerceived service quality...................................102.1.3Customer satisfaction.......................................122.1.4Customer loyallyLuận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases maket
............................................132.2Relationship between the constructs...............................182.2.1The relationship between relUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thanh BìnhFACTORS CONTRIBUTING TO CUSTOMER LOYALTY IN VIETNAM INDUSTRIAL Luận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases maketrvice quality, customer satisfactionand customer loyalty............................................../92.2.3The relationship between customer satisfaction andcustomer loyalty................................................../9ii2.3Conceptual Model.................................................... Luận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases maket.212.4Hypothesis...........................................................21CHAPTER 3 : RESEARCH METHODOLOGY.........................................Luận văn thạc sĩ UEH factors contributing to customer loyalty in vietnam industrial gases maket
...23UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thanh BìnhFACTORS CONTRIBUTING TO CUSTOMER LOYALTY IN VIETNAM INDUSTRIAL UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thanh BìnhFACTORS CONTRIBUTING TO CUSTOMER LOYALTY IN VIETNAM INDUSTRIALGọi ngay
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