Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis
Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis
ACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysispportunity to express my sincere gratitude to Dr. Pham Phu Quoc for his comment and guidance of my thesis. I especially appreciate his continual support in responding, reminding, and assisting in all aspects of this endeavor.Secondly. I would like to thank my dear colleagues, friends and classmates Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysisfor their valuable encouragement during the many months that I was working on this thesis. Special thanks for people who spent their precious time witLuận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis
h me in the in-depth interview phase and who did join both pilot and main surveys.Last but not least, I would like to express my heartfelt thanks to mACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysisadays as a hot trendy in society. There are many credit card providers in the fierce competition to increase number of people use their products and sen ices. The purpose of this thesis is to examine key factors influencing customer’s credit card use in Ho Chi Minh City.To empirically apply the conc Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysiseptual model and test the hypotheses, data are collected through a questionnaire involving 118 bank customers who already knew about credit cards. DatLuận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis
a are analyzed using exploratory factor analysis and multiple regression analysis.Convenience perceived has been defined as the strongest predictor ofACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis 124 However, the findings did not state the negative relationship that exists between risk barriers and credit card use of customers in Ho Chi Minh City with B = -0.037 and p = 0.5380.Finding the predominant factors (bank policy, convenience and compatibility) which effect to credit card use can pr Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysisovide credit card providers with valuable insights then they improve their policy as well as emphasize convenience and compatibility attributes to insLuận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis
till confidence among consumers and motivate them to use credit cards.There is very limited previous research on Vietnamese credit card use. Through aACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysist of credit card use among Vietnamese customers.Keywords - Credit Card Use, Bank Policy, Convenience. Compatibility, Risk BarriersTABLE OF CONTENTSCHAPTER 1: INTRODUCTION................................................11.1Research background................................................11.2Researc Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysish motivation.................................................41.3Research objective..................................................51.4Rcscarch methLuận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis
odology and research scope.............................61.5Research contribution...............................................71.óResearch structure.ACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis.........................................132.3Convenience.......................................................142.5Risk barriers.....................................................172.6The conceptual model and hypotheses of the research...............20CHAPTER 3: RESEARCH METHODOLOGY............. Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis..........................223.1Research process..................................................223.1.1Step 1: Item generation step..................Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis
..................223.1.2Step 2: Pilot study.............................................233.1.3Step 3: Main study....................................ACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this op Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis..273.3.2Sampling method.................................................283.4 Data analysis method..............................................28CHAPTER 4: DA TA ANALYSIS.............................................304.1Respondents’ demographics.........................................304.2Reliabi Luận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysislity Analysis..............................................324.3Exploratory Factor Analysis (EFA).................................344.3.1EFA for variaLuận văn thạc sĩ UEH factors influencing credit card use of customers in ho chi minh city, an empirical analysis
bles...............................................344.3.2EFA for Dependent variables.....................................37ACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this opACKNOWLEDGEMENTSI hilly believe this thesis could not have been possible completed without the help of many people.First. I would like to take this opGọi ngay
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