Managerial Perceptions and the Normative Model of Strategy Formul

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Nội dung chi tiết: Managerial Perceptions and the Normative Model of Strategy Formul

Managerial Perceptions and the Normative Model of Strategy Formul

a SMU coxSouthern Methodist UniversitySMU ScholarHistorical Working PapersCox School of Business30682Managerial Perceptions and the Normative Model of

Managerial Perceptions and the Normative Model of Strategy Formulf Strategy FormulationR. Duane IrelandBaylor UniversityMichael A. HittUniversity of Texas at ArlingtonRichard A. BettisSouthern Methodist UniversityFo

llow this and additional works at: https://scholar.smu.edu/business_workingpapers & Part of the Business CommonsThis document is brought to you for fr Managerial Perceptions and the Normative Model of Strategy Formul

ee and open access by the Cox School of Business at SMU Scholar. It has been accepted for inclusion in Historical Working Papers by an authorized admi

Managerial Perceptions and the Normative Model of Strategy Formul

nistrator of SMU Scholar. For more information, please visit http://digitalrepository smu edu.So«he. Dallas.MANAGERIAL PERCEPTIONS AND THE NORMATIVE M

a SMU coxSouthern Methodist UniversitySMU ScholarHistorical Working PapersCox School of Business30682Managerial Perceptions and the Normative Model of

Managerial Perceptions and the Normative Model of Strategy FormultUniversity of Texas at ArlingtonRichard A. BettisAssociate Professor of Business PolicyEdwin L. Cox School of BusinessSouthern Methodist UniversityDa

llas, Texas 75275*This paper represents a draft of work in progress by the authors and is being sent to you for information and review. Responsibility Managerial Perceptions and the Normative Model of Strategy Formul

for the contents rests solely with the authors.. This working paper may not be reproduced or distributed without the written consent of the authors.

Managerial Perceptions and the Normative Model of Strategy Formul

Please address all correspondence to Richard A. Bettis.Managerial Perceptions and The Normative Model of Strategy FormulationABSTRACTThe normative mod

a SMU coxSouthern Methodist UniversitySMU ScholarHistorical Working PapersCox School of Business30682Managerial Perceptions and the Normative Model of

Managerial Perceptions and the Normative Model of Strategy Formultions of strengths and weaknesses and of their firm's external environment (both important in the normative strategy formulation model) may vary by ma

nagement level. Differences likely result because of individuals' cognitive schemas, which include their cognitive biases. In turn, systematic errors Managerial Perceptions and the Normative Model of Strategy Formul

may occur in managerial decisions. Results from the research reported herein support the notion that managers' perceptions of a firm's strengths and w

Managerial Perceptions and the Normative Model of Strategy Formul

eaknesses and of environmental uncertainty vary by managerial level. Differences in these perceptions were discovered to be more significant within ea

a SMU coxSouthern Methodist UniversitySMU ScholarHistorical Working PapersCox School of Business30682Managerial Perceptions and the Normative Model of

Managerial Perceptions and the Normative Model of Strategy Formulviduals occupying different managerial levels.

a SMU coxSouthern Methodist UniversitySMU ScholarHistorical Working PapersCox School of Business30682Managerial Perceptions and the Normative Model of