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INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

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INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

TRƯỜNG ĐẠI HỌC MỠ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN NGOC HONGINVESTMENT PROJECT A

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER ANALYSIS OF A PACKAGED FRESH CAKE MANUFACTURERMASTER PROJECT MASTER IN BUSINESS ADMINISTRATION (PART-TIME)Tutor’s Name: Dr. NGUYEN MINH HAHo Chi Minh

City (2011)iACKNOWLEDGMENTI extent my thanks for al] professors taking pan in Vietnam Belgium master program who are doing full of meaning jobs to ope INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

n opportunities for me to approach a new different education. Each lesson IS a granted valuable gift which is always behind me during my life and care

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

er path.I would like especially thank to my tutor Mr. Nguyen Minh Ha for his help during period of doing thesis. I am appreciate his devoted and metic

TRƯỜNG ĐẠI HỌC MỠ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN NGOC HONGINVESTMENT PROJECT A

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER atitude to my parents, brother and sister who always support me by their own way and encourage me so much during the two year MBA course. They make me

feel a peaceful living to pursue my studying target for a better future.Finally. I wish to thank my MBAVB4 friends who are willing to give the class INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

their supports which are derived from their kindness in a collective studying team. 1 am also thank to friends m my studying group who have spend then

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

time with me to debate issues, search materials or patiently re-guide me lessons.Without all these kindness of life. I would not be as I am today. Th

TRƯỜNG ĐẠI HỌC MỠ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN NGOC HONGINVESTMENT PROJECT A

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER usly been submitted to any place by any means.Ill consideration of confidential business opportunity, I confirm that Illis project is for my final the

sis only.ivEXECUTIVE SUMMARYSince Vietnam joined the World Trade Organization (2007). the economy of country has improved, which has led to rising dis INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

posable household incomes and continuous improvements 111 living standards. Therefore. Vietnamese consumers are now able to take better care of their

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

health and well-being. In addition, the means of communications feature health-oriented articles and programmers that are regularly broadcast encourag

TRƯỜNG ĐẠI HỌC MỠ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN NGOC HONGINVESTMENT PROJECT A

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER d wellness trend continued to grow strongly in Vietnam throughout the review period, especially in large cities such as Ho Chi Minh. Ha Noi and Da Nan

g.On the social sight, the consuming expenditure has ever increased promptly as not ever been before. The expenditure habit is gradually changed due t INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

o higher standard living from higher income. It is also required products being suitable with life style which cany out characteristics of convenience

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

and easy for using. Food processing industry is not out of modern tendency Packaged food products aie seem to become booming of demand. Although it i

TRƯỜNG ĐẠI HỌC MỠ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN NGOC HONGINVESTMENT PROJECT A

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER ifferentiationThe changing in demand of food processing industry is on the sight of a gl oup local investors. The idea of implementation of project is

executive in which catching the new consuming trend by supplying top qualify, delicious and freshness packaged cakes that satisfy convenience and hea INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

lthy required from consumers. And. the project is being considered to building a factory for production to exploit the local market. The idea is from

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

analyzing demand, supply, competitive and new consuming trend in term of market size, growth and differentiation of products. It is discovered a new m

TRƯỜNG ĐẠI HỌC MỠ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN NGOC HONGINVESTMENT PROJECT A

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER r investment consideration. When investing in long term assets, many aspects are also considered such as location of the factory, life time estimation

or production machine system. And finally, financial figures are used to measure the efficiency of the project. Risk analysis is carefully considered INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

in the project under impact of one and two variables senario as well as simulation analysis to find out sensitive factors to the result for effective

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

management. The aspect of operation andVproduction management is also mentioned as inventory, organization structure, human resource, the cost of goo

TRƯỜNG ĐẠI HỌC MỠ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN NGOC HONGINVESTMENT PROJECT A

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER er investment decision.By the end of analysis, the investor should be able to see the possibility and profitability of this project that are used for

further investment decision. For this project, it has financial indicators as positive NPV and IRR greater than retiuu on equity. It is supported by o INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

thers such as MIRR greater than return on equity. PI greater than 1. less than the life of project to payback period of 5 years 8 months and discounte

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

d payback period of 8 years 2 months and ADSDR greater than 1. Based on these indicators, the project is feasibility and the expected profitable retur

TRƯỜNG ĐẠI HỌC MỠ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN NGOC HONGINVESTMENT PROJECT A

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER he projectHowever, the investor should pay their attention on four sensitive factors as unit pl ice. productivity, raw material and sales cost for wel

l management the performance, hl which, unit price is much more considered than others due to 72.3% contributed to variance view. Moreover, during the INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

project on operation, the investor should be caution on controlling modem technology, spreading brand name and persuading distributors by sales cost

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER

strategy. In conclusion, the next detail action plans after investment must be considerate car efully to ensure a effective project.viTable of content

TRƯỜNG ĐẠI HỌC MỠ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN NGOC HONGINVESTMENT PROJECT A

INVESTMENT PROJECT ANALYSIS OF A PACKAGED FRESH CAKE MANUEACTURER S................................................ill

TRƯỜNG ĐẠI HỌC MỠ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN NGOC HONGINVESTMENT PROJECT A

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