MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016
MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016
TRƯỚNG ĐẠI HỌC Mơ TP HCM UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4TRỊNH NGỌC BIÊNMARKET DEVELOPMENT MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016 STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016MASTER PROJECT MASTER IN BUSINESS ADMINISTRATION (PART-TIME)Tutor’s Name: Assoc. Prof. Lê Nguyen HậuHo Chi Minh City (2011)https://khothu vien .comPage I iSTATEMENT OF COMMITMENTI hereby, Trinh Ngoc Bi MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016en committed my honesty that this thesis for MBA degree is my own work. I declare that all source of information that I use in this paper is reliable.MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016
The information was re-produced from publication information or internal source with permission of owner is clear and duty cited. I further commit thTRƯỚNG ĐẠI HỌC Mơ TP HCM UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4TRỊNH NGỌC BIÊNMARKET DEVELOPMENT MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016is program inspires me to touch and enrich my knowledge. At the end of this program. I understand that MBA is just a new starting point in my life and my study career.To complete this project, I have received a lot support from many people who are professors of program, my colleagues, my classmates, MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016 my partners and my family. I would like to acknowledge the help of all.First and foremost, I would like to thank my family, especially my daughter beMARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016
cause of giving me a great encouragement and support to complete not only 2-years journey of this MBA program but also all struggles I have met in stuTRƯỚNG ĐẠI HỌC Mơ TP HCM UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4TRỊNH NGỌC BIÊNMARKET DEVELOPMENT MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016usiastic encouragement and precious comments. By the advice of Professor, I completed not only my final project but received a lot of knowledge and improve my experience in solving problem of business also.I would like to express my thanks to my all colleagues in FPT Corporation; Mr. Hoàng Nam Tiến. MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016 Mr. Lê Đinh Lộc, Mr. Phạm Túng Lâm. Dr. Nguyễn Đình Hùng, Mrs Nguyễn Thị Hòng Hà. Mr Nguyễn Văn Lộc and many others. By your support to me in group dMARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016
iscussion and in-depth interview, your great opinions and ideas in appropriate strategic formulation for real estate is helpful for me in this final pTRƯỚNG ĐẠI HỌC Mơ TP HCM UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4TRỊNH NGỌC BIÊNMARKET DEVELOPMENT MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016reviewed this report and corrected my English and gave valuable comments also.Last but not least, I would like to take this change to present my thanks to Solvay program, Open University, all professors, all coordinators and all classmates at MBAVB4 who have accompanied me in this journey.HCMC. Febr MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016uary 2ơ'h. 2012Page I i VABSTRACTPurpose - This study aims to formulate a strategy to market development for real estate business of FPT until year 20MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016
16.As one of the biggest private enterprises in growing economy of Vietnam, FPT were recognized as the biggest enterprise in the industry of InformatiTRƯỚNG ĐẠI HỌC Mơ TP HCM UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4TRỊNH NGỌC BIÊNMARKET DEVELOPMENT MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016to some new unrelated industries such as banking, securities exchange, fund management and real estate. Believing that ICT will continue to contribute to human life seriously; FPT aims to use ICT as core competence to make value for their products or service.Framework of study - The study is constru MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016cted based on a comprehensive strategic-management model (David, 1988). Based on this model, the study applied Michael Porter's five force model (MichMARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016
ael Porter, 1985) to analyze external environment factors of real estate industry. By this analysis, the opportunities and threats were figured out anTRƯỚNG ĐẠI HỌC Mơ TP HCM UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4TRỊNH NGỌC BIÊNMARKET DEVELOPMENT MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016FPT were figured out and evaluated. Based on result of analysis external and internal environment factors, the matrix of strength; opportunities; weakness and threats (SOWT) was formulated. This study used SWOT matrix and concept of generic strategy (Michael Porter, 1985) to formulate alternative ma MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016rket development strategies for real estate business of FPT Corporation from now to 2016. For more objectively and feasibility of strategy, this studyMARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016
used Quantitative Strategic Planning Matrix (QSPM) to evaluate strategies and chose the best one for the firmKey Findings - Focus on South-East regioTRƯỚNG ĐẠI HỌC Mơ TP HCM UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4TRỊNH NGỌC BIÊNMARKET DEVELOPMENT MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016itable industry in coming years. Because of dynamic urbanization trend and high demand of housing, development new township in suburban or vicinity town of Ho Chi Minh City is tendency in South-East. Two major recommendations are (1) FPT should build townships that focus on ICT life. FPT towns will MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016convergence of ICT enterprises and ICT training centers, (2) the new way to acquisition land and compensation, which saves time, eliminates conflictsMARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016
and avoids a large part of financial pressure.Originality/Value - This study helps to figure out the opportunities, threats, strength and weakness of TRƯỚNG ĐẠI HỌC Mơ TP HCM UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4TRỊNH NGỌC BIÊNMARKET DEVELOPMENT MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016eal estate, Michael Porter’s five forces. Resource base view, SWOT, QSPM, Housing demand. Construction Vietnam and South-East.Page I VTABLE OF CONTENTSTATEMENT OF COMMITMENT......................................IACKNOWLEDGMENT..............................................IITUTOR’S COMMENT........... MARKET DEVELOPMENT STRATEGY FOR REAL ESTATE BUSINESS OF FPT CORPORATION IN THE SOUTH-EAST OF VIETNAM DURING 2012-2016.................................IllABSTRACT....................................................IVTRƯỚNG ĐẠI HỌC Mơ TP HCM UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4TRỊNH NGỌC BIÊNMARKET DEVELOPMENT TRƯỚNG ĐẠI HỌC Mơ TP HCM UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4TRỊNH NGỌC BIÊNMARKET DEVELOPMENTGọi ngay
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