DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAME

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DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAME

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DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAMETRƯỜNG ĐẠI HỌC MỞ TP. HCM ƯNIVERSITÉ LIBRE DE BRI NELLES \ \ HO CHI MINH CITY OPEN I NB ERSITY SOLVAY BRUSSELS SCHOOLMBAVB4\ \\LAM VIQƯOC\DEVELOPING M

ARKETING STRATEGY\ FOR AN ONLINE SOCIAL GAME \MASTER PROJECT MASTER OF BUSINESS ADMINISTRATION (PART-TIME)TUTOR’S NAME: Dr. HOANG THI PHI ONG THAOjj\H DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAME

o Chi Minh City\2012AcknowledgementI would like to express my heartfelt gratitude and deepest appreciation to my research supervisor, Dr. Hoang Thi Ph

DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAME

uong Thao, for her guidance, share of experience, valuation suggestions and comments.I would also like to thank my friends in Empire Corp who have hel

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DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAMErom the development, support and marketing department.Last but not least, I would like to thank all of my classmates in MBAVB4 who have always support

ed and encouraged me to complete the research.AbstractEmpire Corp is a successful company in launching self-developed online casino web game. However, DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAME

due to the restriction from the government on this kind of game, the company is facing challenge in sustaining the growth of the company with that se

DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAME

t of game. It has been decided to develop another set of new game which Is not restricted by the government to reduce the portfolio risk of the compan

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DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAMEmpire Corp come up with a marketing strategy to launch the new game. The outcome of the research will be the proposed targeting segment, the marketing

mix to help the game become a successful online game.Table of ContentsList of figures...........................................................1Abbr DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAME

eviations.............................................................2Chapter 1: Introduction...................................................31.1R

DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAME

ational of the study..............................................41.2Statement of the problem...........................................41.3Research

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DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAMEtions.................................................41.4Research approaches................................................51.4.1Qualitative researc

h...............................................51.4.2Quantitative research..............................................61.5Scope of the study....... DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAME

..........................................61.6Structure of the study.............................................61.7Significance of the study........

DEVELOPING MARKETING STRATEGY FOR AN ONLINE SOCIAL GAME

..................................7Chapter 2: Literature review..............................................82.1Porter's generic framework theories..

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