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mgi-the-age-of-analytics-full-report

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

mgi-the-age-of-analytics-full-reportY GLOBAL INSTITUTECELEBRATING 25 YEARS OFMCKINSEY GLOBAL INSTITUTETHE AGE OF ANALYTICS: COMPETING IN A DATA-DRIVEN WORLD42705MCKINSEY GLOBAL INSTITUTE

In the 25 years since its founding, the McKinsey Global Institute (MGI) has sought to develop a deeper understanding of the evolving global economy. A mgi-the-age-of-analytics-full-report

s the business and economics research arm of McKinsey Ẵ Company, MGI aims to provide leaders in the commercial, public, and social sectors with the fa

mgi-the-age-of-analytics-full-report

cts and insights on which to base management and policy decisions. I he Lauder Institute al the University ol I ’cnnsylvania ranked MGI the world's nu

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

mgi-the-age-of-analytics-full-reportthe analytical tools of economics with the insights of business leaders. Our “micro to macro" methodology exam nes microeconomic industry trends to be

tter understand the broad macroeconomic forces af looting business strategy and public policy. MGI's in-depth reports tiavc covered more ttian 20 coun mgi-the-age-of-analytics-full-report

tries and 30 industries. Current research locusos on six themes: productivity and growth, natural resources, labor markets, the evolution ol global fi

mgi-the-age-of-analytics-full-report

nancial markets, the economic impact of technology and innovation, and urbanization.Recent reports have assessed the economic benefits of tackling gen

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

mgi-the-age-of-analytics-full-report Jacques Bughin. James Manyika. Jonathan Woetzel. and Frank Mattern. MGI’s chairman. Michael Chui. Susan Lund. Anu Madgavkar. and Jaana Remes serve as

MGI partners. Project teams are led by the MGI partners and a group of senior fellows, and include consultants from McKinsey offices around the world mgi-the-age-of-analytics-full-report

. These teams draw on McKinsey's global network of partners and industry and management experts. Input is provided by the MGI Council, which coleads p

mgi-the-age-of-analytics-full-report

rojects and provides guidance; members are Andres Cadena. Richard Dobbs. Katy George. Rajat Gupta. Eric Hazan. Eric Labaye, Acha Leke. Scott Nyquist.

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

mgi-the-age-of-analytics-full-reporthe partners of McKinsey fund MGI’s research; it is not commissioned by any business, government, or other institution. For further information about M

GI and to download reports, pleasevisitwww.mckinsey.com/mgi.MCKINSEY ANALYTICSMcKinsey Analytics helps clients achieve bolter performance Uirough data mgi-the-age-of-analytics-full-report

, working logcưicr with Iftcm to build analytics-driven organizations and providing end-to-end support covering strategy, operations, data science. im

mgi-the-age-of-analytics-full-report

plementation. and change management.Engagements range from use-case spccilic applications to lull-scale analytics transformations. I cams ol McKinsey

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

mgi-the-age-of-analytics-full-reportng environments, ingest data, develop cutting edge algorithms, visualize outputs, and assess impact while building capabilities to sustain and expand

it.Copyright McKinsey & Company 2016THE AGE OF ANALYTICS: COMPETING IN A DATA-DRIVEN WORLD42705- iOTHUVIEN.COMNicolaus Henke I London Jacques Bughin I mgi-the-age-of-analytics-full-report

Brussels Michael Chui I San Francisco James Manyika I San Francisco Tamim Saleh I London Bill Wiseman I TaipeiGuru Sethupathy I Washington, DCPREFACE

mgi-the-age-of-analytics-full-report

Five years ago. the McKinsey Global Institute (MGI) released Big data: The next frontier for innovation, competition, and productivity. In the years s

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

mgi-the-age-of-analytics-full-reportroves of raw data combined with powerful and sophisticated anatytics tools to gam insights that can improve operational performance and create new mar

ket opportunities. Most profoundly, their decisions no longer have to be made in the dark or based on gut instinct; they can be based on evidence, exp mgi-the-age-of-analytics-full-report

eriments, and more accurate forecasts.As we take stock of the progress that has been made over the past five years, we see that companies are placing

mgi-the-age-of-analytics-full-report

big bets on data and analytics. But adapting to an era of more data-driven decision making has not always proven to be a simple proposition for people

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

mgi-the-age-of-analytics-full-reportbecoming a matter of urgency, since analytics prowess is increasingly the basis of industry competition, and the leaders are staking out large advanta

ges. Meanwhile, the technology itself is taking major leaps forward-and the next generation of technologies promises to be even more disruptive. Machi mgi-the-age-of-analytics-full-report

ne learning and deep learning capabilities have an enormous variety of applications that stretch deep into sectors of the economy that have largely st

mgi-the-age-of-analytics-full-report

ayed on the sidelines thus far.This research Is a collaboration between MGI and McKinsey Analytics, building on more than five years of research on da

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

mgi-the-age-of-analytics-full-reportgital technology and its effects on productivity, growth, and competition. It aims to help organizational leaders understand the potential impact of d

ata and analytics, providing greater clarity on what the technology can do and the opportunities at stake.The research was led by Nicolaus Henke, glob mgi-the-age-of-analytics-full-report

al leader of McKinsey Analytics, based in London; Jacques Bughin, an MGI director based in Brussels; Michael Chui, an MGI partner based in San Francis

mgi-the-age-of-analytics-full-report

co; James Manyika. an MGI director based in San Francisco; Tamim Saleh, a senior partner of McKinsey based in London; and Bill Wiseman, a senior partn

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

mgi-the-age-of-analytics-full-reportigan. Delwin Oirvan. Dennis Schwedhelm, and Cory Turner. Usa Renaud served as senior editor. Sincere thanks go to our colleagues in operations, produc

tion, and external relations, including Tim Beacom. Marisa Carder. Matt Cooke, Deadra Henderson. Richard Johnson, Julie Philpot. Laura Proudlock. Rebe mgi-the-age-of-analytics-full-report

ca Robboy, Stacey Schulte. Margo Shimasaki. and Patrick White.We are grateful to the McKinsey Analytics leaders who provided guidance across the resea

mgi-the-age-of-analytics-full-report

rch, including Dilip Bhattacharjee, AJeiandro Diaz, Mikael Hagstroem. and Chris Wigley. In addition, trits proỹect benefited immensely from the many M

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

mgi-the-age-of-analytics-full-reportnceilo, James Biggin-Lamming, Yves Boussemart, Chad Bright, Chiara Brocchi, Bede Broome. Alex Brotschi, David Bueno, Eric Buesing, Rune Bundgaard. Sar

ah Calkins, Ben Cheatham. Joy Chen. Sastry Chilukuri.Brian Crandall, Zak Cutter, Seth Dalton. Severin Dennhardt, Alexander Oil eonardo, Nicholas Doncg mgi-the-age-of-analytics-full-report

hoe, Jonathan Dunn, I eeland Ekstrom, Mehdi n Ouali, Philipp Fspel, Matthias Evers, Robert Feldmann, David rrankel, I uke Gerdes. Greg Gilbert.Taras G

mgi-the-age-of-analytics-full-report

orishnyy, Josh Gottlieb. Davide Grande, Daina Graybosch, Ferry Grijpink, Wollgang Gũnlhner, Vinoel Gupta. Markus Hammer. Ludwig Hausmann, Andras Havas

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

mgi-the-age-of-analytics-full-reportLalkovic. Daniel Laubli.Jordan Levine. Nimal Manuel. J.1I Maxwell, I ini McGuire, Doug McElhaney.

McKinsey &CompanyIN COLLABORATION WITH MCKINSEY ANALYTICSHIGHLIGHTSOrganizational challengesDisruptive business modelsEnhanced decision makingMCKINSEY

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