Poor communication of line managers in ascendas viet nam
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Poor communication of line managers in ascendas viet nam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVIC Poor communication of line managers in ascendas viet namCE:THE CASE OF KOBELCO CONSTRUCTION MACHINERY VIETNAM co.,LTDMASTER OF BUSINESS (Honours)Ho Chi Minh City-2016UNIVERSITY OF ECONOMICS HO CHI MINHCITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVICE:THE CASE OF KOBELCO4 ( TLe O N ST RUCT Poor communication of line managers in ascendas viet namION) IMACHINERY VIETNAM CO.,LTDID: 22140039MASTER OF BUSINESS ADMINISTRATION SUPERVISOR: Nguyen Thi Mai TrangII.-.r, ■/-EXECUTIVE SUMMARYAfter completPoor communication of line managers in ascendas viet nam
ing the transaction of purchase, the relationship between a seller and a buyer usually still continue because of complex growing in business to busineUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVIC Poor communication of line managers in ascendas viet nam a tool which providing a valuable merit to the customer and bringing opportunity to the company.After-sales sendees have proven to be an important element that contributes to business situation of a company. Thus, whether post sales sen ice is appropriate or not, actually it is a big issue should b Poor communication of line managers in ascendas viet name concerned. Four major factors that affect after-sales sendees machinery industry' are reactive after-sales sendee, field technical assistance, sparePoor communication of line managers in ascendas viet nam
parts distribution and customer care. The purpose of this thesis is to identify the issue of after-sales service in Kobelco Vietnam, then to indicateUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVIC Poor communication of line managers in ascendas viet nam.ACKNOWLEDGEMENTThis study was conducted as my master of thesis at the Master Business Administration Program in 2016. This study gave me a deeper knowledge in after-sales and the qualitative research has provided me the opportunity to approach and gain an insight into organizations in real life. I Poor communication of line managers in ascendas viet namwould like to greatly thank a number of people who instructed and supported me during my thesis.Firstly, I would like to show my gratitude by specificPoor communication of line managers in ascendas viet nam
ally thanking my supervisor Prof. Nguyen Thi Mai Trang and Prof. Nguyen Dinh Tho for guidance and qualitative feedback devoted to me. Lastly, I would UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVIC Poor communication of line managers in ascendas viet nam.................................11.1.COMPANY INTRODUCTION...........................................11.2.Company STRUCTURE..............................................32PROBLEM CONTEXT.....................................................................................s2.1.BUSINESS SITUATION OF RO Poor communication of line managers in ascendas viet namBELCQ Vietnam...........................................................52.2.Current status OF AFTER- Sales Service at Kobelco Vietnam................Poor communication of line managers in ascendas viet nam
.......................73PROBLEM IDENTIFICATION.............................................................................II3.1.REACTIVE After-SalesUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVICUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVICGọi ngay
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