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pwc-gmc-the-future-of-asean-time-to-act

• PwCGrowth Ma rkets Cen tre The Future ofASEAN - Time to Act May 2018IThe Future of ASEAN Time to ActIn this report2 Executive Summary4 Chapter 1:The

pwc-gmc-the-future-of-asean-time-to-acte ASEAN Journey44 Chapter 2:Automotive76 Chapter 3:Finandal Services104 Chapter 4:Consumer Goods140 Chapters:Medical Devices168 Chapter 6:Refined Fuel

s192 Chapter 7:Telecommunications232 Chapters:Transportation276 ConclusionpwcExecutive SummaryASEAN - A Unique Growth storyThe year 2017 marked the 50 pwc-gmc-the-future-of-asean-time-to-act

th anniversary of ASEAN, (the Association of Southeast Asian Nations), which is a unique achievement considering the conflicts and poverty which chara

pwc-gmc-the-future-of-asean-time-to-act

cterised the region in the first half of the 20,h century. Since the inception of the ASEAN s (Indonesia, Malaysia, Philippines, Singapore and Thailan

• PwCGrowth Ma rkets Cen tre The Future ofASEAN - Time to Act May 2018IThe Future of ASEAN Time to ActIn this report2 Executive Summary4 Chapter 1:The

pwc-gmc-the-future-of-asean-time-to-actessfully weathered both the Asian financial crisis of 1997 and the global economic crisis of 2008-09, to make it the sixth-largest economy globally at

present. Along this remarkable growth journey, ASEAN has managed to balance economic growth with human development to lift millions of people out of pwc-gmc-the-future-of-asean-time-to-act

poverty across the entire region.ASEAN’s growth has been powered by its people, with the establishment of a formidable labour force and the subsequent

pwc-gmc-the-future-of-asean-time-to-act

creation of a wealthier middle class driving domestic consumption. More than 100 million people are estimated to have joined ASEAN’s workforce over t

• PwCGrowth Ma rkets Cen tre The Future ofASEAN - Time to Act May 2018IThe Future of ASEAN Time to ActIn this report2 Executive Summary4 Chapter 1:The

pwc-gmc-the-future-of-asean-time-to-actd India. Strengthening employment has fuelled the growth of the ASEAN middle class, which is associated with a higher willingness to pay for quality,

convenience, and choice, driving the demand for more discretionary and aspirational product categories in the coming years. A growing and more advance pwc-gmc-the-future-of-asean-time-to-act

d workforce, together with increasing local consumption, has enabled ASEAN to continue to attract substantial FD1 despite rising volatility in capital

pwc-gmc-the-future-of-asean-time-to-act

flows worldwide - thus establishing itself as the fourth most popular investment destination globally, and the second-largest destination in Asia aft

• PwCGrowth Ma rkets Cen tre The Future ofASEAN - Time to Act May 2018IThe Future of ASEAN Time to ActIn this report2 Executive Summary4 Chapter 1:The

pwc-gmc-the-future-of-asean-time-to-actnomic and social status of its individual markets. At present, ASEAN’s economy remains highly concentrated in its three leading markets (Indonesia, Th

ailand, and the Philippines), which collectively account for more than 60 percent of the regional GDP. From a GDP per capita perspective, Singapore an pwc-gmc-the-future-of-asean-time-to-act

d Brunei Darussalam led the group with figures at 13 times and seven times the regional average, respectively, in 2016. On the other hand, although CL

pwc-gmc-the-future-of-asean-time-to-act

MV (Cambodia, Lao PDR, Myanmar and Vietnam) markets remain among the least developed (by GDP per capita) in the region, they are well poised for growt

• PwCGrowth Ma rkets Cen tre The Future ofASEAN - Time to Act May 2018IThe Future of ASEAN Time to ActIn this report2 Executive Summary4 Chapter 1:The

pwc-gmc-the-future-of-asean-time-to-act ASEAN Community agenda in 2015, which focuses not only on economic aspects (AEC), but also on political security (APSC) and socio-cultural issues (AS

CC) such as health and education. The AEC has made some progress toward its goals, including most notably a reduction in trade tariffs where almost 99 pwc-gmc-the-future-of-asean-time-to-act

percent of tariff lines in ASEAN are expected to be at 0 percent levels by the end of 2018. However, across such a vast and diverse set of nations, t

pwc-gmc-the-future-of-asean-time-to-act

hese measures constitute merely the beginning of what is needed in order to facilitate economic growth and human development across ASEAN.2 I The Futu

• PwCGrowth Ma rkets Cen tre The Future ofASEAN - Time to Act May 2018IThe Future of ASEAN Time to ActIn this report2 Executive Summary4 Chapter 1:The

pwc-gmc-the-future-of-asean-time-to-actpendence on external trade and major voids in infrastructure and national institutions have raised questions about the sustainability of ASEAN’s growt

h story. Underlying these challenges is the fact that the share of population aged 65 and older is projected to reach close to 2.5 times the current l pwc-gmc-the-future-of-asean-time-to-act

evels in Asia as a whole by 2050. Consequently, the demographic window to push growth across many ASEAN markets is closing, although at different rate

pwc-gmc-the-future-of-asean-time-to-act

s. Therefore, ASEAN as an economic bloc and its individual countries need to make reforms with a sense of urgency, to maximise the growth impact drive

• PwCGrowth Ma rkets Cen tre The Future ofASEAN - Time to Act May 2018IThe Future of ASEAN Time to ActIn this report2 Executive Summary4 Chapter 1:The

pwc-gmc-the-future-of-asean-time-to-acteed to progress from an era of passive growth and take more proactive measures to continue to attract investments, develop its institutions, and evolv

e its people and technological capabilities. The private sector will also have a major role to play in strengthening the region’s growth prospects ove pwc-gmc-the-future-of-asean-time-to-act

r the coming years, but this will require companies not only to provide new products and services, to meet varying consumer preferences, but also to w

pwc-gmc-the-future-of-asean-time-to-act

ork more closely with governments to develop the right conditions for businesses to prosper.Going forward, we see significant growth opportunities for

• PwCGrowth Ma rkets Cen tre The Future ofASEAN - Time to Act May 2018IThe Future of ASEAN Time to ActIn this report2 Executive Summary4 Chapter 1:The

pwc-gmc-the-future-of-asean-time-to-act telecommunications and transportation. However, given the dynamics and challenges of ASEAN, along with the ever evolving and demanding needs ofconsum

ers in the region, companies will need to adopt innovative strategies to succeed. As we will see in the following chapters, there are a number of comm pwc-gmc-the-future-of-asean-time-to-act

on themes to these new strategics, such as localised production and the development of regional hubs to serve ASEAN consumers (automotive and medical

pwc-gmc-the-future-of-asean-time-to-act

devices), as well as the adoption of digital capabilities to produce and ơansport goods, and serve and communicate with consumers (c.g. financial serv

• PwCGrowth Ma rkets Cen tre The Future ofASEAN - Time to Act May 2018IThe Future of ASEAN Time to ActIn this report2 Executive Summary4 Chapter 1:The

pwc-gmc-the-future-of-asean-time-to-actrticularly cross-sector and with industry disruptors (Fintcch) - as companies try to stay relevant and competitive, and meet consumers expectations in

a profitable manner (e.g. fuel refining, transportation).ASEAN can be proud of what it has achieved in the past 50 years, but the time of passive gro pwc-gmc-the-future-of-asean-time-to-act

wth is over. Global trade and consumer markets are evolving, and therefore ASEAN and its individual nations need to acknowledge this and proactively d

pwc-gmc-the-future-of-asean-time-to-act

evelop business environments which are conducive to local production, intra-ASEAN trade and serving local consumers. This will take time, and so compa

• PwCGrowth Ma rkets Cen tre The Future ofASEAN - Time to Act May 2018IThe Future of ASEAN Time to ActIn this report2 Executive Summary4 Chapter 1:The

pwc-gmc-the-future-of-asean-time-to-actial of ASEAN. Global growth needs ASEAN to act now and grab hold of its future.David wijeratne

• PwCGrowth Ma rkets Cen tre The Future ofASEAN - Time to Act May 2018IThe Future of ASEAN Time to ActIn this report2 Executive Summary4 Chapter 1:The

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