SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.

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Nội dung chi tiết: SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.

SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.

TRƯỞNG ĐẠI HỌC MỞ TP. HCMUNIVERSITEÙ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA6Author: TRAN TR

SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.RUNG HAUNGUYEN LE THAI HOASMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.MA

STER PROJECTMASTER IN MARKETING & ADVERTISINGTutor's Name: SERGE BYWALSKIHo Chi Minh City-2013COMMITMENTSWe, Nguyen Le Thai Hoa and Tran Trung Hau com SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.

mit that we have done this project by ourselves based on the information collected either from The public’s or IPSEN PHARMA VIETNAM’S sources.This pap

SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.

er is designed only for the academic purpose of the completion of our Master in Marketing and Advertising. It is not expected for any other uses.3ACKN

TRƯỞNG ĐẠI HỌC MỞ TP. HCMUNIVERSITEÙ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA6Author: TRAN TR

SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader. Prof. Biltiau deserve a special note of thanks for their comments, advice and approval on this paper.Our thanks also go out to all doctors, pharmacis

ts and patients who had good cooperation with US in “locus Group” discussion as well as In-depth interviews.We arc indebted to Mr. Huynh Dinh De and h SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.

is staffs in IPSEN PHARMA VIETNAM for theữ continued encouragement and useful documents.Finally, we must express our deep appreciation to all of my co

SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.

lleagues, lhends, and our family, who have, as always, given US theừ support throughout.4TABLE OF CONTENTSCOMMITMENTS.................................

TRƯỞNG ĐẠI HỌC MỞ TP. HCMUNIVERSITEÙ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA6Author: TRAN TR

SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.ARY......................................................8INTRODUCTION..................................................9CHAPTER I: VIET NAM PHARMACEU

TICAL MARKET OVERVIEW & Cl RRENT MARKETING & COMMUNICATION ACTIVITIES OF SMECTA*1- Overview of Vietnam Pharmaceutical market:.............102- Overvie SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.

w of Vietnam Pharmaceutical brands and branding:..1I3- Ipsen Global History & Milestones......................134- Ipscn Pharma in Vietnam:...........

SMECTA® - Integrated Marketing & Communication Analysis and Recommendations to rejuvenate the brand to be back the leader.

....................145-SMECTA*:.................................................15

TRƯỞNG ĐẠI HỌC MỞ TP. HCMUNIVERSITEÙ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA6Author: TRAN TR