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The Efficacy of Virtual Protest- Linking Digital Tactics to Outco

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The Efficacy of Virtual Protest- Linking Digital Tactics to Outco

Portland state UniversityPDXScholarDissertations and ThesesDissertations and ThesesSpring 6-19-2017The Efficacy of Virtual Protest: Linking DigitalTac

The Efficacy of Virtual Protest- Linking Digital Tactics to Outcoctics to Outcomes in Activist CampaignsRina Lynne JamesPortland State UniversityFollow this and additional works at: https://pdxscholar.library.pdx.ed

u/open_access_etdsỜ1 Part of the Sociology CommonsLet us know how access to this document benefits you.Recommended CitationJames, Rina Lynne, "The Eff The Efficacy of Virtual Protest- Linking Digital Tactics to Outco

icacy of Virtual Protest: Linking Digital Tactics to Outcomes in Activist Campaigns" (2017). Dissertations and Theses. Paper 4008.https://doi org/10.1

The Efficacy of Virtual Protest- Linking Digital Tactics to Outco

5760/etd. 5892This Thesis IS brought to you for free and open access. It has been accepted for inclusion in Dissertations and Theses by an authorized

Portland state UniversityPDXScholarDissertations and ThesesDissertations and ThesesSpring 6-19-2017The Efficacy of Virtual Protest: Linking DigitalTac

The Efficacy of Virtual Protest- Linking Digital Tactics to Outcog Digital Tactics to Outcomes in Activist Campaignsby-Rina Lynne JamesA thesis submitted in partial fulfillment of the requirements of the degree ofMa

ster of Science in Sociology-Thesis Committee: Ginny Garcia-Alexander. Chair Amy Lubitow Robert LiebmanPortland State University2017AbstractActivists The Efficacy of Virtual Protest- Linking Digital Tactics to Outco

are increasingly reiving on online tactics and digital tools to address social issues. This shift towards reliance on the Internet has been shown to h

The Efficacy of Virtual Protest- Linking Digital Tactics to Outco

ave salient implications for social movement formation processes: however, the effectiveness of such actions for achieving specific goals remains larg

Portland state UniversityPDXScholarDissertations and ThesesDissertations and ThesesSpring 6-19-2017The Efficacy of Virtual Protest: Linking DigitalTac

The Efficacy of Virtual Protest- Linking Digital Tactics to Outcoed goals. To address these questions, the study builds on an existing framework that distinguishes between four distinct types of Internet activism: b

rochure-ware, which is oriented towards information distribution; e-mobilizations, which treats digital media merely as a tool for mobilizing individu The Efficacy of Virtual Protest- Linking Digital Tactics to Outco

als offline: online participation, which is characterized by wholly online actions such as e-petitions or virtual protests; and online organizing, whe

The Efficacy of Virtual Protest- Linking Digital Tactics to Outco

re organization of a movement takes place exclusively via the internet with no face-to-face coordination by organizers.Ordinal regression models were

Portland state UniversityPDXScholarDissertations and ThesesDissertations and ThesesSpring 6-19-2017The Efficacy of Virtual Protest: Linking DigitalTac

The Efficacy of Virtual Protest- Linking Digital Tactics to Outcom around the world that began between 2010 and 2012: additional data regarding the types of Internet activism used was also appended to the GDADS usin

g source materials provided within the data set. The findings suggest that use of the Internet for mobilizing offline actions is negatively associated The Efficacy of Virtual Protest- Linking Digital Tactics to Outco

with campaign success, but that this does not hold true for protest actions organized without use of digital tools. F-petition use was also found to

The Efficacy of Virtual Protest- Linking Digital Tactics to Outco

be negatively related to achievement of campaign goals.Table of ContentsAbstract......................................................................

Portland state UniversityPDXScholarDissertations and ThesesDissertations and ThesesSpring 6-19-2017The Efficacy of Virtual Protest: Linking DigitalTac

The Efficacy of Virtual Protest- Linking Digital Tactics to Outco.....................................................VChapter 1: Introduction......................................................................1Ch

apter 2: Literature Review.................................................................7Affordances and Risks of Online Activism.................. The Efficacy of Virtual Protest- Linking Digital Tactics to Outco

.................................8Defining Internet Activism................................................................11

Portland state UniversityPDXScholarDissertations and ThesesDissertations and ThesesSpring 6-19-2017The Efficacy of Virtual Protest: Linking DigitalTac

Portland state UniversityPDXScholarDissertations and ThesesDissertations and ThesesSpring 6-19-2017The Efficacy of Virtual Protest: Linking DigitalTac

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